Freddy Butterfield - Marketing Consultant

07/08/2023

One benefit of online marketing in contrast to traditional media is that, if you discover you need to change something about your campaign approach, you can do so as soon as possible, without waiting for newspaper or magazine turnaround times.

03/08/2023

Did you know that studies show that on average people check their phones around 34 times a day? This is one of the many reasons why mobile marketing is so effective, as this gives marketers a distinct advantage when it comes to advertising products and services.

31/07/2023

It’s important to remember that online interactions come with their own form of etiquette. If you don’t want to risk alienating your intended audience by breaking the unspoken rules of the Internet, we’re always ready to help.

27/07/2023

During those times of the year when the weather is suspect or volatile, you can keep parents, students, and faculty informed as to school closings, changes of venue, or other adjustments that need to be made.

24/07/2023

Perhaps the most beneficial factor when considering online marketing services is the fact that it enables you to advertise and earn income around the clock as the internet never closes its business day.

20/07/2023

The modern pager system for when your table is ready has made it easier to run restaurants during high traffic times, but you still have to install a bulky system and pay for pagers. Mobile marketing can be used to send patrons a text when their table is ready using their own cell phone.

17/07/2023

Just a few of the many marketing options that are available with online marketing strategies include online PR-like community participation outreach and promotions, interactive ads and product promotions, opt-in e-mail campaigns, and building online partnerships.

13/07/2023

When combined with optimized web sites, text message marketing strategies are delivering a huge ROI. Business owners are reporting a significant response increase, to the point where mobile marketing is replacing location-based marketing strategies.

10/07/2023

Studies found that print advertisements lose their value within two days, while involvement in trade fairs loses its impact as quickly as the fair ends. Online marketing remains valid until you decide to take the site down.

06/07/2023

Running a convention, music festival, or other large event? Mobile marketing can be sent to patrons to keep them informed of scheduled events, like a band taking the stage, keynote speeches, or awards presentations, without having to use the loudspeaker system.

03/07/2023

One of the biggest advantages of marketing online is brand engagement. In a crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth, the best way to do this is with an interactive website.

29/06/2023

The 160 character limit of early text messages may have seemed arbitrary, but there was actually logic to it. The founder of text messages looked at postcards and telexes, and thought it was long enough to get any idea across. Newer text messages can send more, so you can make more in depth messages.

26/06/2023

One benefit of implementing an online marketing plan is that every component of the plan can be measured and tracked – unlike with traditional marketing services like radio or newspaper ads. Results of online marketing strategies are also readily available for immediate analysis.

22/06/2023

Mobile marketing is the green way to go. Because there is no paper involved, or gasoline required to deliver your message, you reduce the impact on the environment while sending your message, coupon, Q-code, or other marketing materials instantly.

19/06/2023

A major benefit of online marketing for your business is the immediate publishing of information and content that is not limited by geography or time. Your ad is always online and readily available for public viewing.

15/06/2023

Does it ever seem like the open rate of your email marketing campaigns gets lower with every batch you send? Let’s talk about how adding a mobile marketing component to your campaigns could increase your overall success.

12/06/2023

Has the head of your marketing department left the company before they finished putting together the new marketing plan? Whether you need a few ideas to get you started or someone to design and implement the online marketing, we’re always here for you.

12/05/2023

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At Thryv, we’re passionate about helping local businesses. Meet your local business advisor, Freddy Butterfield, in La Crosse, Wisconsin and set up a time to chat!

30/08/2022

Discover how fantasy football tactics and small business ownership share similar strategies for long-term success.