22/09/2022
Ad spending in the Social Media Advertising segment is projected to reach US$226.00bn in 2022. 🤯
How does your strategy align? 🤷🏼♀️
You might be thinking “Strategy? I just post and hope for the best!” That is the same thing that many businesses do. 
You’re the expert in your business and we are the experts in advertising! It is the same philosophy that we have as consumers…We would never call an electrician for a plumbing job. 🤣
🚨Keep reading for impactful stats!🚨
Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 11.24%, resulting in a projected market volume of US$384.90bn by 2027.
In global comparison, most ad spending will be generated in the United States (US$80,670.00m in 2022).
In the Social Media Advertising segment, 83% of total ad spending will be generated through mobile in 2027. (Tip: Make sure ads and websites are mobile friendly)
In the Social Media Advertising segment, the number of users is expected to amount to 5,851.53m users by 2027.
The market share of Meta Platforms, Inc. amounts to an estimated 45% of the Social Media Advertising segment and the selected region in 2022.