10/02/2026
If your social media posts aren’t helping you get clients, then you’re doing it wrong.
Social media isn’t just about getting followers — it’s about showing people you’re good at what you do so they feel confident buying from you.
Research shows that 71 % of consumers are more likely to buy from a brand they follow on social media because they feel like they know and trust them.¹
But here’s the thing…
Posting random content won’t build trust.
Your social media should build your credibility — meaning when someone finds your profile, they should think:
✔ this person knows their stuff
✔ they can help me solve a problem
✔ I want to book a call or buy from them
If your bio and positioning don’t tell people that, they’ll keep scrolling.
🎧 Want to learn how to fix your social media so it builds trust and drives sales (not just likes)?
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Tap to listen to the Crush Your Social podcast.
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¹ Source: Sprout Social — 71 % of consumers are more likely to buy from a brand they follow on social media. (Sprout Social, “The Impact of Social Media on Buying Decisions”