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According to this survey only 51% (at most) of marketers use automation technologies to lighten their workload.That is c...
30/07/2021

According to this survey only 51% (at most) of marketers use automation technologies to lighten their workload.

That is crazy.

We are supposed to be marketing STRATEGISTS not Data Entry Specialists. If you are not already automating what can be done by a simple formula or program then you are wasting both your client's and your own time.

Automation saves sales reps about 4 hours a week and customer service reps about 16 hours a week, according to the poll.

"...consumer behavior continues to pivot toward media consumption in ad-free/ad-light environments, I would anticipate m...
22/07/2021

"...consumer behavior continues to pivot toward media consumption in ad-free/ad-light environments, I would anticipate more investment will follow" - James Clark, Senior Director of Media Strategy at Frito-Lay North America

From small influencers to million-dollar productions, everyone is getting into the game.

One thing is certain in today's world, content is king. If you can get your product in top-quality content, then you will surely have a leg-up over your competition in today's attention economy.

Brands are increasingly spending big bucks to get their goods featured in shows and films as the rules of marketing change and viewers’ attention fades.

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