27/04/2022
Had to share this Blog! “Everyone Loves Mail!” 75% of consumers report being overwhelmed by the number of ads they see daily. 72% of consumers feel positive about receiving direct mail, and that is not all, this percentage gets higher the younger the consumer is where 77% of generation X feel positive about Direct Mail.
Over the last few years, I wrote about Direct Mail as a marketing tool that was still vibrant even in this era of the digital explosion. I must confess that my arguments had a somewhat defensive connotation.
