RnD Expert

11/12/2020

2021 is almost here. We need to know about the digital strategies going forward. We found an interesting read on mindful marketing that sure sounds the way to go.

Read more: https://marketingtechnews.net/news/2020/nov/27/the-need-for-mindful-marketing-in-2021-take-a-step-back-to-enable-a-giant-leap-forward/

Covid-19 appears to have reset many consumer habits, especially our propensity for over-consumption - and this is where mindful marketing can come in.

10/12/2020

PRO TIP: Be careful not to confuse your market with inconsistent or mixed brand messaging.

Everything you post online becomes your brand. Your website, advertising, social media, images, commentary… the lot!

Brand consistency shows the market exactly who you are, what you do, what you stand for.... and most importantly, builds trust with the people you are trying to engage with.

If you’re not sure how to build a strategic digital brand that will get you real results contact us.

09/12/2020

Why do companies prioritize digital optimization over true transformation — and what digital transformation leaders do differently?

Find out: https://www.forbes.com/sites/forbestechcouncil/2020/11/10/what-do-digital-transformation-leaders-do-differently/?sh=23b56f7257cf

Companies want to go digital; the problem is that what most see as digital business transformation is actually just digital business optimization.

08/12/2020

Social is increasingly being used to sell nowadays.

Read how social commerce can be leveraged by startups: https://www.entrepreneur.com/article/358852

Social media remains and affordably effective tool for establishing brand visibility.

07/12/2020

Your online branding is crucial to your success in the digital market. But what is a digital brand? It is every visual element, touch point and interaction your customers have with you online. From your logos and colors to the words you use, your customer reviews and how you represent your business online.

As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

There are a number of key components of your online branding you need to get right in order to stand out online:

✔️ A strong website - your website is your digital home. It’s where you control the message without any distractions.
✔️ Share your social proof - but don’t get this confused with social media. This is your client stories and testimonials; the stories they share shape your brand.
✔️ Showcase your team and the brands you work with: people care who they do business with.
✔️ Produce quality content, consistently.
✔️ Follow a defined brand strategy.
✔️ Get social.

04/12/2020

With remote learning now a reality, how would you shape your school’s digital future?

Delve Deep to understand: https://www.forbes.com/sites/forbestechcouncil/2020/11/20/shaping-your-schools-digital-future/?sh=4a13bdd1f83c

In a school with an inclusive culture, if something is not going well, staff will feel comfortable saying so and, most importantly, will not be criticized for that being the case.

03/12/2020

To effectively reach customers where they are, it is essential to invest in geo-targeted mobile ads. These ads enable you to advertise your products to consumers within a specific area, who are likely to be interested in their products.

02/12/2020

Instagram has over one billion active monthly users and very soon, creators and brands will be able to make posts shoppable on Reels. Already available now on IGTV, this feature means that for the 80% of users that follow a brand on Instagram, a couple of clicks will be all that’s required to buy products featured in videos.

01/12/2020

Commemorating the lives of all those affected by . Looking ahead and supporting the cause to witness the day when we have zero new infections and zero AIDS-related deaths.

30/11/2020

Focus on running your business and we'll take care of the rest! 📊📈