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Amgagency

Your Full-Service Marketing and Advertising Partner, Based in Miami and Serving Clients Everywhere.

05/10/2026

For Häagen-Dazs Pembroke Gardens, AMG created Sunday Sundae around a simple promotion: buy one sundae, get one free.

Our creative approach was to keep it real. Shot in-store, the piece turns the actual product and experience into content designed to make Sunday feel as good as it looks.

29/09/2026

On September 17, AMG Agency produced Longevity Forum Miami 2026 for Experience Club US at Delano Residences & Hotel Miami.

The private gathering brought together members, healthcare professionals, founders, investors and guests for a morning focused on health, science and human longevity.

These moments capture the meticulous work behind the experience. Another production by AMG for Experience Club US.

23/09/2026

From digital to print, strong brands need consistency across every touchpoint.

Here are a few print pieces developed by AMG for BB Americas Bank, extending different campaigns into magazine placements while preserving a clear and cohesive brand presence.

One brand. Multiple campaigns. Different formats. AMG across all of it.

18/09/2026

New York is part of where AMG does business today. During a recent visit to the city, our CEO Marcelo Goulart met with Karina Louzada, Head of AMG New York, to discuss the opportunities, partnerships and conversations shaping our work in this market.

Miami and New York give AMG different perspectives, different connections and a broader platform from which to help brands navigate opportunities across the U.S.

Building relationships, understanding the market and being present where business happens. That is how we continue expanding AMG’s footprint in the United States.

08/09/2026

AMG is behind Chocolate Lugano’s 50th anniversary campaign, continuing the work we’ve been developing as the brand’s lead agency.

After campaigns for Valentine’s Day, São João, Winter and Father’s Day, our focus now turns to a milestone for the brand itself. It’s another dimension of a partnership that connects creative development, brand communication and the materials that reach Lugano’s stores and franchise network.

Here, a look behind the scenes of the anniversary shoot, as the campaign moves from concept into production.

AMG Agency for Chocolate Lugano.

04/09/2026

AMG CEO Marcelo Goulart attended a private welcome reception honoring Ambassador Marco Farani, the new Consul General of Brazil in Miami.

With more than four decades of diplomatic experience, Ambassador Farani begins his new role at an important moment for the relationship between Brazil and Florida. The reception fostered meaningful dialogue and reinforced a shared commitment to expanding business, investment, and institutional ties between the two regions.

AMG was honored to take part in this significant occasion and welcomes Ambassador Farani to South Florida. We wish him every success in his new mission.

02/09/2026

Our client BB Americas Bank is in the spotlight in Brickell Magazine and Key Biscayne Magazine, with President and CEO Mario Matsumoto Fujii sharing the experiences and values behind his leadership.

His story brings a human perspective to the bank’s role in connecting people, businesses, and opportunities between Brazil and the U.S.

AMG was there throughout the photoshoot, working alongside LetsConnect on this project. A partnership we’re proud to celebrate as our client’s story reaches new audiences.

Congratulations to Mario and the BB Americas Bank team.

27/08/2026

On August 22 and 23, AMG Agency produced the Experience Club US Executive Retreat at The Colony Palm Beach.

The weekend brought members together for panels, curated experiences and conversations around longevity, business, wealth and quality of life.

More than a change of setting, the format created time for content, hospitality and meaningful interaction to coexist throughout the experience.

In the video, our CEO, Marcelo Goulart, shares his perspective on what made this weekend different.

Proudly produced by AMG Agency for Experience Club US.

25/08/2026

Every identity starts before the logo. With a question, a tension, and a direction worth exploring.

Before precision comes instinct. Shapes are drawn, broken, connected and tested until something starts to feel right.

The strongest direction emerged from the intersection of the three. A form that could suggest SYNAPS without literally illustrating it.

Once the idea was clear, intuition gave way to geometry.
Every angle, curve and proportion was built to make the symbol distinctive and repeatable.

Once the idea was clear, intuition gave way to geometry.
Every angle, curve and proportion was built to make the symbol distinctive and repeatable.

The symbol needed a voice to match it. The SYNAPS wordmark was developed as part of the identity, giving the name the same precision, rhythm and character as the symbol.

A symbol. A wordmark. A system. What started as a sketch became a visual identity designed to live beyond the logo.

19/08/2026

Recognition does not cross borders automatically.
Recent publications in ClienteSA, Capital Econômico and ABC da Comunicação examine what it actually takes for Brazilian brands to build relevance in the United States.

Drawing on AMG founder and CEO Marcelo Goulart’s experience in the U.S. market, the articles point to a process that begins with a willingness to start again. Learn the consumer. Validate the offer. Build local relationships. Adapt the communication. Keep leadership close to the operation.

This perspective has been shaped by work supporting the U.S. market entry of brands including Oakberry, BB Americas Bank, Lugano, BEES, Gerando Falcões, Prat’s and Forno de Minas.

If your brand is preparing to enter the U.S. market, let’s talk.

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+17862472525

Website

http://www.amgagency.us/

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