20/09/2026
Your ad report says conversions are up.
Here's the question nobody asks.
How many of those people searched your brand name?
If someone Googles your company by name and then converts, your ads didn't create that customer. They caught one who was already on the way.
That's not useless. It's just not growth.
Ask your agency to split branded and non branded performance.
The gap between those two numbers is your real answer.