The Parable Group

20/12/2018

Our very own Greg Squires was selected as one of the twenty winners of the San Luis Obispo Tribune’s 14th annual Top 20 Under 40 Award. The competition honors young professionals who do exemplary work in their professions and in their communities.

“These 20 young professionals have made our community a better, more vibrant place to live and work,” the judges said. “Excelling not only in their day jobs, each one gives generously of their time and talent to help others. We look forward to how much more they will accomplish in the years to come.”

Congrats Greg! We're honored and privileged to work for you and with you as we collectively work to draw people closer to Christ.

The San Luis Obispo, CA, Tribune has announced the winners of its 14th annual Top 20 Under 40 Award. The award honors young leaders for their commitment and work in their profession and community.

02/08/2018

Have you heard? Our "Back to Studies" August catalog is here!

It’s filled with small group studies, Bibles, movies, and music.

Peek inside for a curated selection of resources for your community group or book club plus a whole lot more:
• Up to 40% select study Bibles
• 30% off Bibles to grow tweens’ faith
• Summer music & movies

Gather your friends and spend time growing together in the Word or sharing a life-transforming book or movie.

Visit your locally-owned Christian store--expert staff is on-hand to help you find what you need.

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09/07/2018

Today is the first day of CBA's international convention in Nashville! Face-to-face time with friends, retailers, and clients from the Christian products industry community is invaluable. It's time for some fellowship and fun at !

22/03/2018

We've been privileged to partner, serve and work with longtime client, Operation Christmas Child, for 11 years. Join us in praising God for 11.5 million shoebox gifts packed in 2017! Every gift-filled shoebox is a powerful tool for evangelism and discipleship—transforming the lives of children and their families around the world through the Good News of Jesus Christ!

Our very own Nancy Randise was honored to be a part of the OCC Partner Vision Trip to Irapuato, located in the state of Guanajuato in Central Mexico last month.

“I wish everyone could experience the joy of watching these beautiful children open their boxes. It’s a pivotal point in their lives—for many it is the biggest gift they’ll ever receive.” – Nancy Randise, Sales and Marketing Coordinator.

21/03/2018

Have you seen this powerful film yet? Take your friends, family or entire church. :)

Roadside Attractions-Lionsgate’s faith-based “I Can Only Imagine” has crushed early box office forecasts with a surprisingly strong $17.1 million at 1,629 locations in North Ameri…

19/03/2018

Our latest catalog is full of gifts, books, Bibles, and music to help prepare hearts for Easter. Browse through and you’ll find:

***Meaningful Easter gifts for kids
***40% off select bestsellers
***$5.00 worship music

Visit your locally-owned and operated Christian store for more life-changing gifts. Expert staff is on-hand to help you find what you need to get ready for Easter!

14/02/2018

Three things will last forever—faith, hope, and love—and the greatest of these is love.
1 Corinthians 13:13 (NLT)

31/01/2018

Our February Sale Catalog is here...just in time for Valentine's Day!
Peek inside for:

**50% OFF Bible SALE! (in-store only on select Bibles)
**Marriage & Relationship books
**Lent Devotionals

Visit your locally-owned Christian store for more life-changing books, Bibles, music, and gifts. Expert staff is on-hand to help you find just what you're looking for.

04/01/2018

We’re encouraged to see a rise in the number of Christian retailers participating in data programs! Check out our latest Press Release.

With retail data analytics emerging as a key tool to boost business and profits, Christian retailers widely embraced the technology in 2017. The Parable Group, a leading marketing agency and CBA’s exclusive data collection partner, announced that an astounding 80% of the 367 stores they serve part...

22/12/2017

We’re smiling on the outside, but crying on the inside. Yesterday was the final day of our week-long Sherrybration—celebrating Sherry Hildenbrand's retirement. Sherry started working for The Parable Group 25 years ago and has kept us on-task, on-time, organized and efficient ever since. Her faithfulness, joyful service, and servant-leadership are unparalleled.

Join us in wishing her continued blessings, joy, and peace as she moves into a new phase of life. Well done Sherry!

08/12/2017

Happy 3-year work anniversary to one of our skilled Graphic Designers, Molly Pepe

Molly serves on our Creative team and champions the creation of digital ads and landing pages for social media and lead generation clients. She's a fast-paced problem-solver--and delivers top-notch work within tight deadlines! Molly is multi-talented! She's adept in design, marketing, and technology which makes her an integral part of our team.

Laura Clark says, "It's a joy working with Molly! She is cheerful, easy-going and loves people. Plus, she has a gorgeous baby girl that we get to snuggle with when she comes to the office! Molly’s outstanding design skills, along with her humble and gracious spirit, make her a great part of our team.”

Happy 3-year work anniversary Molly! Here's to many more outstanding years!.

08/12/2017

Christmas parties bring out the best in us.

Right?! Kevin Watson, Randy Ross, Sally Ross, Kathryn Yancey, Steve Potratz, Jen Smith, Sherry Hildenbrand, Laura Clark, Nancy Randise, Gail Westberg, Jeff Bruenning, Molly Pepe, Michael McCreary, Mishay Murfield, Rick Sletten