BackFocus Productions

09/02/2026

While some found the Super Bowl a bit slow, I believe it clearly demonstrated who the best team was this past year. Of course, the commercials are always a highlight as well.

Given that creative work is what we do, I wanted to share my take. I was disappointed by the poorly executed AI and bad CGI used in several spots. If a brand is going to invest in a Super Bowl slot, the quality should be high and the content memorable.

I generally prefer ads that evoke a lasting emotion. While funny ads are great, they often fail if the audience can’t remember the brand behind them.

It was good to see Budweiser back in the spotlight with a solid ad, and I found the "Tight End" spot to be both funny and creative. However, my favorite was the Redfin commercial. It successfully combined emotion with well-executed shots to tell a compelling story while keeping the brand front and center.

What was your favorite commercial from the game?

America could use a neighbor just like you.We need neighbors more than ever. And in a historic first, Redfin is hiding a $1,000,000 home for someone to find ...

05/11/2025

This was a fun shoot with Bobcat and country singer Justin Moore. We teamed up with BeeMuse to help Bobcat showcase their donation of a new mower to the Poyen, Arkansas school.

23/12/2024

Wrapped up the last shoot of the year. Nothing special, just simple interviews that pay the bills. Ready to move on 2025.

06/10/2023

06/10/2023

Where do you go to get one of the best strawberry shakes you’ve ever had? A strawberry farm of course. You can see them prepping the fields for next year‘s strawberries in the background. This was a great little pitstop after a long day of shooting.

01/06/2023

Sound is ready for the new season of Rise and Shine.

25/04/2023

Alway a great shoot with the crew at UAMS. Helping teach the ins and outs of Dementia and Parkinson’s Disease. A subject that hits close to us personally.

12/04/2023

👉From a recent corporate shoot
🎥 &
📸by

15/03/2023

A few behind-the-scenes photos from a recent corporate shoot. Simple lighting set up with two Litepanels as the key. An Astera titan tube for the hair light and two 150s for accent light. production

13/03/2023

It has been a very busy start to the year. Here is a quick setup we did for an investment conference.

27/01/2023

Probably the most tiring shoot we have ever done, but one of the coolest. A 17 hour flight to South Africa, a 3 hour van trip to the hotel, which we arrived a 9pm. Get up and start a four day shoot at 6am in a hot dirty environment. Would we do it all again, yes we would. It was a tough but very rewarding shoot and the project turned out great. Plus, getting to stay at a game preserve and doing a game drive was a great way to end out the week.

It's been a long and busy week here in South Africa. With very long hours and a little jet lag, we had an excellent shoot so far. Here are a few behind the scenes photos of what we've shot so far. Photos courtesy my office manager, AKA my wife, Karen Segrave McCall.

21/11/2022

Another project we recently completed helping teachers, professors and students.