BackFocus Productions

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BackFocus Productions BackFocus Productions is a full service, Arkansas-based production company specializing in local and national commercials.

30/07/2026

This week marks 15 years since I started BackFocus Productions. In January, I also marked 30 years in this profession, most of it spent behind the camera. When I started at a TV station in 1996, while still in college, I had no idea I’d still be doing this 30 years later.

Like many cinematographers, I learned a lot by watching how my mentors worked—how they saw the shot, approached the day, and solved problems. But the key is not to imitate, it’s to take what works, adapt it, and make it your own.

I’ve been able to stay successful in this business because of good clients and good crew. Working with clients who value collaboration and creativity—not just the bottom line—makes all the difference. The same goes for the crew. Whether it takes a village or just a couple of people to pull off a job, every person matters. Having a second set of eyes, someone who notices the little things and looks out for the details, is essential.

I’m grateful for the work, the people I’ve worked with, and the lessons learned along the way. I’m looking forward to continuing this journey and doing the kind of work that still challenges and inspires me.

While some found the Super Bowl a bit slow, I believe it clearly demonstrated who the best team was this past year. Of c...
09/02/2026

While some found the Super Bowl a bit slow, I believe it clearly demonstrated who the best team was this past year. Of course, the commercials are always a highlight as well.

Given that creative work is what we do, I wanted to share my take. I was disappointed by the poorly executed AI and bad CGI used in several spots. If a brand is going to invest in a Super Bowl slot, the quality should be high and the content memorable.

I generally prefer ads that evoke a lasting emotion. While funny ads are great, they often fail if the audience can’t remember the brand behind them.

It was good to see Budweiser back in the spotlight with a solid ad, and I found the "Tight End" spot to be both funny and creative. However, my favorite was the Redfin commercial. It successfully combined emotion with well-executed shots to tell a compelling story while keeping the brand front and center.

What was your favorite commercial from the game?

America could use a neighbor just like you.We need neighbors more than ever. And in a historic first, Redfin is hiding a $1,000,000 home for someone to find ...

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