SEO Essential Solutions

03/03/2026

If everyone asks the same question in a different way, how does AI respond?

Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same age — to look up

22/04/2021

From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it’s probable that more than 2/3rds of all Google searches are what I’ve been calling “zero-click searches

In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a

13/04/2021

There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either very much so delayed or just not publishing.

There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either ver

13/04/2021

Using its many technical and content assets, Google Maps is positioning itself as the digital UI for the real world and at the center of the online-to-offline economy.

Using its many technical and content assets, Google Maps is positioning itself as the digital UI for the real world and at the center of the online-to-offline economy.

05/04/2021

f you still plan to write with search intent in mind, you’ll have to undertake a thorough investigation of your audience and possibly redo your keyword research and content plans from scratch.

How can you attract the right audience and generate leads with content in 2021? Explore strategies for post-pandemic content marketing funnel optimization.

02/04/2021

31/03/2021

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then.

AdChoices gives consumers greater control over how their data is collected and used for ad targeting. Is it a good thing for advertisers? Find out here!

30/03/2021

A job not for just anybody....how about you?

Spotting smoke from towers on high peaks could have been deemed 'man's work,' but a few pioneers paved the way for generations of women to do the job

25/03/2021

17/03/2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials.

Generation Z is the most educated & diverse generation in history. Find out who they are and how to target them effectively through paid ads.