Fishbowl Restaurants

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Fishbowl Restaurants

Fishbowl was formerly Personica. Personica™ is the most powerful marketing and analytics platform for restaurants.

Fishbowl provides technology that enables restaurants to create personal, lasting guest relationships and maximize the value of every transaction, without requiring huge marketing teams and custom-developed systems. Formerly Fishbowl, Personica was founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests. With the addition of analytics softwar

e and Promotions (2014), Price and Menu Optimization and Competitive Intelligence (2015), and the Engage platform, CRM, Loyalty, and digital data reports (2020), Personica has striven to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 48,000 restaurants to engage guests and maximize revenue, Personica is headquartered in Alexandria, VA, with offices in India and an international remote workforce.

05/03/2026

If a guest dines at your restaurant and you don’t capture their data, did the visit really happen?

No profile.
No opt-in.
No way to bring them back.

Traffic without data is just guesswork.
Data you can activate is intelligent loyalty.

14/02/2025

Two years ago, we set out to redefine restaurant marketing. We launched Fishbowl GRM™, built on decades of industry experience, designed to be the only all-in-one platform for restaurants.

We learned a lot.

From the thousands of conversations with operators, marketers, and key executives, one thing is clear: you need more than just marketing tools and you need a system that works for you, not the other way around.

So today, on Valentine’s Day, we’re showing our love for this industry with the latest evolution of Fishbowl GRM - packed with new features and a redesigned UI to make your job easier.

So What’s New?

🧡 Widgets: Live insights into loyalty growth, campaign ROI, and guest trends, all at a glance.

💙 WiFi Visualization: Turn guest WiFi into a revenue driver, rewarding loyalty members just for logging in.

💚 SMS Journeys: Automate guest engagement with behavior-driven SMS campaigns and real-time feedback loops.

💜 Custom Security Roles: Granular access control for teams, plus logging for compliance peace of mind.

♥️ New Guest Profiles: Enhanced view into the guests that frequent your restaurant. View the data that matters, and make decisions based on the data processed in GRM.

And so much more…

The days of cobbling together disjointed tools are over. Fishbowl GRM is the only fully-integrated growth platform built for restaurants. From guest acquisition to engagement, from CRM to CDP, from loyalty to offers, email to push to sms, we’ve got it covered.

If you’re using another platform, let’s talk. We make migration seamless so you can focus on what matters most: your guests.

💕 🐟 🥣

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03/02/2025

We're thrilled to announce the launch of the Fishbowl Kiosk, bringing a smarter way to manage orders, reduce costs, and improve guest experiences.

Here’s how the Fishbowl Kiosk delivers:
✅ Lower labor costs – Automation savings up to 35%
✅ Faster service – 30-second checkouts keep lines moving
✅ Higher revenue – Increase ticket sizes by up to 24%

Seamless integration means it works with your existing systems, making it easy to get up and running fast.

Find out how the Fishbowl Kiosk can support your restaurant operations.

➡️ https://hubs.ly/Q034-W2f0

29/01/2025

🌟 Welcome the Year of the Snake 🐍 🌟

We’re proud to be part of the restaurant community and honor dining traditions from every corner of the globe. These favorite dishes for Lunar New Year symbolize luck, prosperity and joy for the year ahead.

🥢 Longevity Noodles: Long noodles symbolize long life and happiness
🥟 Dumplings: Resembling gold ingots, they signify wealth and prosperity.
🍡 Tangyuan: Sweet rice balls that celebrate family unity and connection.
🥠 Spring Rolls: Their golden color and shape evoke treasure-filled days ahead.
🍊 Oranges & Tangerines: Bright and round, they signify wealth and success.
🍰 Nian Gao: A sticky rice cake that promises growth and rising achievements.

We support restaurant marketers in connecting with guests across cultures and traditions, and we wish you health, wealth and prosperity.

15/01/2025

National Bagel Day has landed! These famous bagel spots have deals today that might worth your attention. Here’s the scoop. (Or the skinny if you like that kind of thing.)

🥯 EINSTEIN BROTHERS BAGELS – A staple across the U.S., Einstein Bros. is celebrating with a free bagel and shmear with any purchase. Just show their app at checkout.

🥯 Noah's New York Bagels – Bringing a taste of New York to the West Coast, Noah’s is offering a free bagel and shmear with a purchase when you use their app.

🥯 Bruegger's Bagels – Known for their traditional kettle-boiled bagels, Bruegger’s is giving away a complimentary bagel and cream cheese with a purchase. Show their app to claim it.

🥯 Dunkin' – America’s coffee and bagel favorite is keeping it simple: buy a bagel with cream cheese and get another one free. No app needed—just walk in and order.

🥯 Panera Bread – Best known for their soups and bread bowls, Panera is offering MyPanera+ Coffee subscribers a free bagel every day from January 15-31. This is your chance to indulge daily.

Bagels are the ultimate comfort food, and whether or not you get to enjoy one today, we wish you all the best.

💕🐟🥣

13/01/2025

Restaurant Weeks are happening soon across the country, and they're not just about what's on the menu! This is a chance to capture untapped guest data from new diners discovering your restaurants.

Of course you'll want to impress them with a quality dining experience in every way.

While you're at it, you'll capture insights essential for building profiles, audience segmentation and personalized marketing, turning one single week into lasting engagement.

And if you're not sure where to begin, start right here: https://hubs.ly/Q032cF1Q0

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31/12/2024

👀 One more stat as we close the book on 2024: We facilitated the redemption of 3 million offers for our restaurant clients. ‼️

And on the last day of the year, this stat is a great opportunity to highlight the role that offer redemptions play in enhancing guest engagement, loyalty and bottom line revenue.

Things you might consider for 2025:

🥇 Loyalty Program Impact: Implementing a loyalty program can boost customer retention by 25%, with members showing 20% higher purchase frequency and spending up to 60% more than non-members. [Fishbowl]

🎁 Redemption Rates: Average redemption rates for loyalty programs range from 20-50%, serving as a benchmark to evaluate a program's effectiveness. [Umbrex]

💵 Revenue: The top 10% of loyalty users account for nearly 48% of full-service restaurant visits and 50% of spend, underscoring the value of engaged customers. [QSR, Paytronix]

3 million offer redemptions show the effectiveness of targeted promotions that focus on customer loyalty and revenue enhancement.

So that's a wrap on 2024. Start your 2025 off with a bang:

💻 GRM: https://hubs.ly/Q030SJb50
👉 CONTACT: https://hubs.ly/Q030SwWG0

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30/12/2024

No cap: In 2024 we sent 53 million SMS messages for our restaurant clients. 📲

That’s like sending a text to every single person in the 50 largest U.S. cities combined. 🤯

(Heavyweight status confirmed.) 💪

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29/12/2024

In 2024 we sent more emails than there are email users worldwide.

That's right. Fishbowl clients relied on us to deliver 4.7 billion emails, which is more than one message to everyone on the planet with an email account.

Your outreach is powered by our reach.

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25/12/2024

Light takes many forms, as do the hard-working people who brighten the restaurant industry every day of the year.

This holiday season we celebrate you.

All the best from Fishbowl.

💛 🐟 🥣

Address

Telephone

+18008831984

Website

https://www.fishbowl.com/

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