Fishbowl provides technology that enables restaurants to create personal, lasting guest relationships and maximize the value of every transaction, without requiring huge marketing teams and custom-developed systems. Formerly Fishbowl, Personica was founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests. With the addition of analytics software and Promotions (2014), Price and Menu Optimization and Competitive Intelligence (2015), and the Engage platform, CRM, Loyalty, and digital data reports (2020), Personica has striven to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 48,000 restaurants to engage guests and maximize revenue, Personica is headquartered in Alexandria, VA, with offices in India and an international remote workforce.