Lages & Associates

07/09/2026

Wishing everyone a happy, safe, and relaxing Labor Day!

11/08/2026

Think a news release only works when you have a major announcement? Think again. Some of the most valuable releases don't focus on what's happening inside your company, they connect your expertise to the trends, challenges, and conversations shaping your industry. Check out our latest blog to explore how perspective releases can help you tell a bigger story, support thought leadership, and keep your brand visible between big news moments: https://lages.com/no-news-no-problem-perspective-releases-pack-a-punch/

Like many seasoned marketing executives, you may have been taught that a news release without the five Ws—who, what, when, where, and why—isn’t really news. I still hear comments like, “We have nothing to announce. No new products, customers, or partnerships, so we can’t issue a press rele...

22/07/2026

Journalists are working against tight deadlines, and convenience matters. A strong digital press kit helps reporters quickly access the information, images, and resources they need to move a story forward. In our latest blog, we share what every press kit should include and why organization can make all the difference. Check it out here: https://lages.com/build-a-digital-press-kit-that-makes-coverage-easy/

03/07/2026

Wishing everyone a wonderful 4th of July weekend!

30/06/2026

Behind every great website is a story worth telling. We had the opportunity to work alongside a talented web development team to reshape the messaging and digital presence for SiLC Technologies as the company continues to power the future of Physical AI. The result is a website that better reflects SiLC's technology leadership and how its 4D vision systems are giving intelligent machines the precision, speed, and range they need to understand the physical world.

Congratulations to the SiLC team! We're proud to have helped bring the story to life.

Check out the new site: https://silc.com/

09/06/2026

Great to see Cytek Bio continuing to shape important conversations at the intersection of healthcare, data, and innovation. In a recent Forbes Tech Council article, CEO Wenbin Jiang discusses how data-driven technologies are helping healthcare organizations move beyond information collection to strategic decision-making. From flow cytometry to advanced analytics, the ability to generate meaningful insights from complex data is becoming a critical differentiator.

We're proud to support Cytek as the company continues to demonstrate thought leadership in the evolving healthcare and life sciences landscape.

Read more: https://www.forbes.com/councils/forbestechcouncil/2026/05/13/the-quiet-technology-shaping-strategic-decisions-in-healthcare/

Flow cytometry may not always grab the headlines, but its impact on strategy is anything but silent.

01/06/2026

Want stronger media coverage? It starts with more than just an announcement – it takes a story that connects to larger market trends, real customer challenges, and timely industry conversations. The companies that consistently earn attention are the ones contributing insight, perspective, and substance to the broader market narrative. Our latest blog explores how to earn meaningful coverage, build credibility, and turn visibility into lasting market authority: https://lages.com/how-to-land-media-stories-that-matter/

25/05/2026

05/05/2026

Think event photos don’t matter? Think again. Strong, authentic visuals stop the scroll and tell a story your captions can’t – from real conversations to packed booths. Done right, they keep your brand relevant long after the event wraps. For more insights, check out our latest Strategy Bits: https://lages.com/strategy-bits-do-event-photos-really-matter-for-social-media/

Absolutely. Live events create some of the best social media opportunities you’ll ever have, but only if you capture them well. In a fast-moving feed, strong visuals stop the scroll. Sharp, authentic photos instantly communicate energy, credibility, and market momentum. Think about it: a great boo...

01/05/2026

Congratulations to our client Lumai on a major milestone for AI infrastructure. With the introduction of the first optical computing system to run billion-parameter LLMs in real time, Lumai is proving that optical compute is ready for commercial-scale AI. Faster inference, dramatically lower energy consumption, and a more sustainable path forward for AI at scale. The future of AI infrastructure is looking a lot brighter. https://bit.ly/4n3z3ut