25/03/2021
Description
We are looking for a programmatic trader to be responsible for the day-to-day management and alignment of digital media campaigns. The programmatic trader will manage expectations across the company – from what results are actually feasible to what limitations exist.
Must have an analytical mindset since he/she will often need to pull together reports and analyze it in a creative way.
In some cases, the programmatic trader will act as a client point of contact and will need to provide feedback and recommendations on how to efficiently spend their advertising budget.
Responsibilities:
• Execute the buying strategy across digital media campaigns.
• Oversee campaign budgets and pacing, while making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved.
• Campaign set-up and daily programmatic trading on our DSP.
• Generate and analyze campaign reports from the ad server and various business systems in order to communicate campaign status and progress.
• Campaign analysis, audience Insights, report pulls, data mining, and site list generation, alongside providing performance recommendations.
• Coordinate and execute updates to programmatic media buying.
• Monitor campaign pacing and make performance and delivery optimizations accordingly.
• Proactively identify improvements for automating and streamlining internal processes.
• Learning new industry needs and provide recommendations to our product team.
Skills and Qualifications:
• Bachelor’s degree in a quantitative field, such as Engineering, Science, Mathematics.
• Must have strong financial & analytical foundations and ability to interpret & present large amounts of data
• Strong knowledge of performance analytics and KPIs
• Strong ability to make actionable decisions based on data from web analytics platforms and internal data tools
• Meticulous attention to detail
• Entrepreneurial/self-starter
• Intellectual curiosity
• Team player - essential
• Excellent written and verbal communication skills
• Advantage:
o 2-3 years of experience building and running programmatic campaigns (especially Trade Desk)
o Experience with DSPs, SSPS, MMPs, Tracking Systems , etc.
o Experience placing and managing a variety of media campaigns (display, social, video, native, etc.)