Apogii

Apogii Apogii is a boutique creative agency based in downtown San Francisco. We help our clients tell their stories across all forms of media.

We leverage the latest marketing technologies, best-of-class analytics tools and experience in an array of communication channels to gain market share and ultimately greater customer mind share that is vital to our clients' business.

Will AI replace graphic designers?Lingering in the back of the minds of many creatives is the thought that jobs might be...
21/09/2017

Will AI replace graphic designers?

Lingering in the back of the minds of many creatives is the thought that jobs might be usurped by artificial intelligence. There's been talk of AI replacing writers, though, as far as AI stands today, we seem to be a long ways away from a computer generating poetry.

A recent article in WIRED asks if AI will be the future of graphic design, if computers will one day take over website creation from human designers. It further begs the questions: What is creativity? What is design? And when did computers start eating Red Vines?

"When Websites Design Themselves": https://www.wired.com/story/when-websites-design-themselves/

A helpful article for those who design websites, apps and content. Build your product to work with the limitations of hu...
18/09/2017

A helpful article for those who design websites, apps and content. Build your product to work with the limitations of human attention.

In this article I am focusing on how our attention works and on the ways that affects interface design.

Looking to tell better stories and create more inspired content? Foster diversity and inclusion in your organization.“In...
12/09/2017

Looking to tell better stories and create more inspired content? Foster diversity and inclusion in your organization.

“In 2016, a Thomson Reuters survey revealed that a diverse workforce created more innovative products and have customers that are much more contended and happy. Gender plays a huge role as well. Between 2005 - 2011, Credit Suisse Research Institute interviewed 2360 companies globally. It is clear from the evidence that companies that had one or more women on the board delivered higher returns on equity, better growth and at a much lower risk profile.

In today’s world, if your products are used by a diverse set of people, it makes sense to have a diverse set of people design them in the first place. Diversity and inclusion does not just mean hiring people from all backgrounds. It truly means building and promoting a culture where diverse thoughts, approaches, styles, ideas and experience is encouraged and appreciated which then leads to innovation.”

More: http://bit.ly/2jm2o7b

Humans may not know the way to your heart, but robots sure do.
09/06/2017

Humans may not know the way to your heart, but robots sure do.

New method could save thousands of lives a year

“The key to the fourth transformation is an emerging suite of technologies that will dissolve the boundary between what ...
10/04/2017

“The key to the fourth transformation is an emerging suite of technologies that will dissolve the boundary between what we see on our screens and the world around us."

There have been three previous digital transformations: The first took us from punching hole in cards for mainframes to typing words on screens on desktops. Then we went to pointing and clicking with the Macintosh. The third transformation came when we started doing things by touching mobile screens...

Will smartphones go the way of the beeper? What does a "post-smartphone world" look like?
07/04/2017

Will smartphones go the way of the beeper? What does a "post-smartphone world" look like?

Smartphones have changed so much about the way that we do things each and every day. Still, the tech is not the apex of what technology will be capable of.

Get the scoop on Clips, Apple's new video editor released today! Have you tried it yet? What do you think?
06/04/2017

Get the scoop on Clips, Apple's new video editor released today! Have you tried it yet? What do you think?

It's a clever first attempt, but it takes a while to fully understand.

Even war machines can return to civilian life. Check out the cool video at this article featuring a weapon of war turned...
05/04/2017

Even war machines can return to civilian life. Check out the cool video at this article featuring a weapon of war turned into a tool for science.

Now with NASA, the former military drones fly in the name of earth science.

Mobile technology continues to evolve the healthcare experience. “Innovation in healthcare technology, particularly on t...
03/04/2017

Mobile technology continues to evolve the healthcare experience.

“Innovation in healthcare technology, particularly on the mobile front, are helping medical professionals reduce the cost of care, both for the patient and the hospital. As the industry continues to adopt these technologies, it will be able to fulfill previously unmet patient needs.”

How new technology helps medical professionals have more data and options than ever before.

What is the future of smartphones? Here are 15 imminent innovations.
28/03/2017

What is the future of smartphones? Here are 15 imminent innovations.

With technology evolving and developing at an incredible rate, it is hard to predict what we might see in the next few years but, based on various...

AI discovered a lava lake and processed images of it before scientists realized they required them. How A.I. Captured a ...
23/03/2017

AI discovered a lava lake and processed images of it before scientists realized they required them.

How A.I. Captured a Volcano's Changing Lava Lake

One of our planet's few exposed lava lakes is changing, and artificial intelligence is helping NASA understand how.

On January 21, a fissure opened at the top of Ethiopia's Erta Ale volcano -- one of the few in the world with an active lava lake in its caldera. Volcanologists sent out requests for NASA's Earth Observing 1 (EO-1) spacecraft to image the eruption, which was large enough to begin reshaping the volcano's summit.

As it turned out, that spacecraft was already busy collecting data of the lava lake. Alerted by a detection from another satellite, an artificial intelligence (A.I.) system had ordered it to look at the volcano. By the time scientists needed these images, they were already processed and on the ground.

It's a fitting capstone to the A.I.'s mission. That software, called the Autonomous Sciencecraft Experiment (ASE), has guided the actions of EO-1 for more than 12 years, helping researchers study natural disasters around the globe. ASE will conclude its operations this month, when EO-1's mission comes to an end. ASE leaves behind a legacy that suggests great potential for A.I. in future space exploration...

Read more:
https://www.nasa.gov/feature/jpl/how-ai-captured-a-volcanos-changing-lava-lake

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