Cast Influence

08/04/2024

🌒 Why Our Logo is an Eclipse 🌒

Back in August 2017, while brainstorming the perfect name for our company, Cast Influence, we wanted a symbol that embodied our mission to exert a positive influence on our clients and partners. 🌟 As fate would have it, we witnessed the solar eclipse on August 21, 2017 - a mesmerizing celestial event that occurred just before our company's inception on September 3, 2017.

This awe-inspiring moment clarified our purpose: to be a beacon of positive change as a marketing and Public Relations firm. ☀️🌙 The alignment of the moon and the sun during the eclipse symbolized the alignment of our values and goals, inspiring us to name our firm Cast Influence.

Eclipses remind us of the power of renewal and reflection. They encourage us to reset our perspectives and strive for the best in ourselves and in our global community. 🌍✨ Inspired by this cosmic event, we've built a lifestyle and a company committed to bringing about positive transformations.

We hope this beautiful symbol reminds you to cast your own positive influence in the world. Let's embrace these moments of alignment and drive change together! 🚀🤝

24/12/2023

Happy Holidays from the Cast Influence Marketing and PR team.

Enjoy life and live in the moment.

14/08/2023

We are proud to work with so many influential people and companies!

Doist’s CMO Brenna Loury is featured in today’s Spotlight feature by DesignRush, a B2B marketplace that reaches an audience of 400,000 monthly C-level readers.

In an exclusive interview with DesignRush, Brenna delves into Doist’s unique culture, apps, and approach to marketing.

https://spotlight.designrush.com/interviews/2023-08-14-interview-doist-remote-work

Doist CMO Brenna Loury talks about how her company's values and remote work structure helped develop Twist and Todoist, tools designed to maximize workflow and efficiency.

20/07/2023

It is clear that batteries are vital to our future. One of the most important areas to ensure they are successful is the battery management software used to make sure they are safe and efficient. Read more about what our client Qnovo Corp and its CEO, Dr. Nadim Maluf have to say about this importance.

BMSes monitor and preserve batteries in EVs, renewable-energy systems and portable gadgets.

07/01/2023

Proud of the cast team representing at CES!

Justin Kraft shared a post on Instagram: "CES EV tech! Was a pleasure representing ". Follow their account to see 683 posts.

21/07/2022

Our client Qatalog just released an amazing study on the future of work in collaboration with GitLab. It shows many reflections on ways to improve this dynamic. FORTUNE has a great perspective on key narratives found in this study.

At Cast Influence, we have been fully remote since our inception. The key to being successful is to manage to goals and results. NOT to show you are busy. Busy doesn't matter, results do. How is your company navigating hybrid work?

While three-quarters of C-suite execs set their own hours, less than a quarter of workers at the admin or analyst level do.

11/07/2022

As war continues, Ukrainian "tech army" and companies have been able to support the war effort in a variety of ways. A great read from Serge at our Ukrainian client Hiveon

https://linkedin.com/pulse/ukraine-powerful-role-tech-communities-conflicts-serge-sosniak/?trackingId=Bd9mK5Q0SjCTLPhrj0bRzw%3D%3D

Five months in, and Ukraine’s army of tech volunteers are still at work, fighting our own unique battles. While tech has always been a key component of conflicts, it is arguably the first time in history that technical professionals have voluntarily joined a conflict at such a scale.

13/10/2021

Have an exciting company announcement to share? Get in front of key stakeholders by picking the right press release wire service. Here's how!

So your company has an exciting announcement you want to shout from the rooftop, but how do you effectively share your message in a way that puts you in front of your key stakeholders? That’s where the press release wire service shines. Essentially, a press release is a formal written announcement...

07/10/2021

Do you know your cost per lead and cost per sale? Download this free tool to help you complete a scenario analysis!

https://bit.ly/3AVJQ12

14/09/2021

Congratulations to on the seed round funding! If you are a community manager/director/officer check them out. This changes the game for community-led marketing leadership. https://www.ahoyconnect.com/blog/seed-funding-announcement

We're now thrilled to announce that we've closed a $3m in Seed funding to help us bring more visibility and data-made decisions to thousands of b2b communities around the world. The round was led by Inovo and KAYA with participation from our pre-seed investor Lighthouse.