Kieffer Consulting

23/07/2026

LSAs or Google Ads — which one should you run first?

If you're a contractor with a limited ad budget, don't split it evenly between Local Services Ads and traditional Google Ads. Pick based on where your business is right now.

🔹 New to paid marketing / tighter budget? Start with LSAs. You only pay when a customer actually calls or messages — not for clicks that go nowhere. The Google Verified badge also builds instant trust with homeowners comparing contractors.

🔹 Ready to scale? Layer in Google Ads once your LSA lead flow is steady. You get full control over targeting, ad copy, and landing pages — especially valuable for higher-ticket jobs like full system replacements, where homeowners take longer to decide.

We saw this firsthand with an HVAC client in Salt Lake City: after struggling with rising cost per click on Google Ads, we shifted the budget to LSAs and cut cost per booked job by roughly a third in the first month.

Most contractors we work with eventually run both — LSAs for volume and emergency calls, Google Ads for precision and big-ticket work.

Read the full breakdown here: https://kiefferconsulting.com/local-services-ads-vs-google-ads/

10/07/2026

Contractors miss calls. It happens every day, and it costs jobs. 📞
Most contractors don't have a receptionist working nights and weekends — but that's exactly when many emergency calls come in. AI agents can answer, gather the details, and book the job right on your calendar while you're off the clock.

Wrote up how this works (and what actually separates a good setup from an annoying one) for home service businesses here: https://kiefferconsulting.com/ai-agents-for-contractors/

Happy to answer questions if anyone's curious how it'd fit their business. 🛠️

AI agents for contractors handle calls, book jobs, and follow up on leads — day and night, no missed opportunities.

30/06/2026

Nearly half of homeowners now use AI to find contractors — and most local contractors don't show up at all.

Not because they're bad at their job. Because their online presence was built for Google, not ChatGPT.

We just published a breakdown of what's changing, why it matters, and what the contractors showing up in AI search are doing differently.

Worth a read if you're in roofing, HVAC, plumbing, or any home service trade.

Read the blog post: https://kiefferconsulting.com/how-ai-is-changing-how-homeowners-find-contractors/

26/06/2026

Nearly 15 Years of Digital Marketing — Now 100% Focused on Home Service Contractors

We stopped trying to serve everyone. We chose home service contractors — and built everything, including the Contractor Growth Method, around helping you win.

Learn more at kiefferconsulting.com.

05/11/2025

Discover 10 advanced ways marketers can use ChatGPT beyond basic promo prompts — from audience research and brand voice development to content planning, repurposing, and creative ideation.

Discover 10 advanced ways marketers can use ChatGPT beyond basic promo prompts — from audience research and brand voice development to content planning, repurposing, and creative ideation.

04/11/2025

We completed a new website for our client Teleworks CT. Check it out: https://teleworksct.com/

28/10/2025

Websites aren’t going away. They’re evolving into intelligent, structured, AI-optimized ecosystems that amplify your authority across every digital channel. Businesses that treat their websites as dynamic data sources — not static pages — will own their narrative in the new AI-driven web.

Websites aren’t going away. They’re evolving into intelligent, structured, AI-optimized ecosystems that amplify your authority across every digital channel.Businesses that treat their websites as dynamic data sources — not static pages — will own their narrative in the new AI-driven web.