Visit my website to see samples of my work: www.hottcornflakes.com. Once, I was editor of a magazine for florists. My publisher and I brainstormed on creating a publication to meet both readers’, advertisers’ and consumers’ needs. Our idea: a mini magazine to serve all three. With it, advertisers promoted their products to retailers. Retailers created loyalty with consumers by distributing a beneficial giveaway. And consumers gained valuable knowledge about flowers and how to care for them. That knowledge led to longer vase life of their floral investment, allowing consumers to feel good about their purchase and encouraging them to buy more stems in the future. It was a win-win-win for all involved—including our publishing company, which grossed tens of thousands of dollars in sales. While much of my focus today is on web content and social media, my goal is still the same: To crate content that readers (i.e. prospects and customers) want to read. That word—WANT—is key. Because you can have pages and pages of content on your website. You can optimize that content with the latest SEO techniques and the highest-ranking keywords. You can create a blog and have a team of staffers contribute to its development. But if no one wants to read your content, it’s of no value. If you need someone to help you look objectively at the written words you use in communicating with your customers—whether via a website, brochure, newsletter, advertorial or Tweet—I can ensure your content will truly be of interest to them. Contact me if you need a copywriter, newsletter editor, journalist, communications expert, social media expert or other content specialist. Don’t waste any more words, time or money conveying a message no one wants to read. Send me a private message. Let's talk.
