Hott Cornflakes Communications

16/02/2019

Hashtags are such a weird thing. Usually using too many in a post makes you look spammy. But there's one place where hashtags are really important -- and the more the BETTER. That's on Instagram. Knowing how to use the right hashtags and get the most out of this social platform isn't as hard as it looks. Hubspot always offers great advice for newbies and pros on the latest social media platforms. Check out this recent post for details on enhancing your Instagram presence.

Learn how to use Instagram hashtags to reach your business's target audience, attract followers, increase engagement, and develop a more positive brand image.

02/12/2018

Do you still have a holiday email to send to customers or clients? Then you have time to make a tweak that will increase your open rates. If you haven't already included the word "Christmas" in your subject line, do it now. You could get up to a 26% boost in clicks! That's pretty impressive!

Email Marketing - Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from ...

19/09/2018

Fabulous article about my valued and dear friend and colleague Sohret Pakis! She is exactly as described: warm, sincere and passionate about her work. Loved learning how well Polin Waterparks treats its employees (though no surprise!). And, of course, its work in the aquatics and amusement industries continues to be so visionary! Congrats to everyone at Polin for this great inside peek into their efforts! So happy I'm able to support their efforts!

In 2018, nearly 250 Polin projects opened across dozens of countries.

18/09/2018

"One typo or error in your content, copy or communications can detract from the overall impression. Mistakes, however small, convey carelessness, which may undermine your brand’s integrity and the reputation you have worked so hard to build."

You might think proofreading is an outdated skill, laboriously done on paper using a red pen and old-fashioned symbols, and only relevant to the book publishing industry. Well, I hope to persuade you that this is certainly not the case and that the common spellchecker is simply no match for a profes...

04/09/2018

Who is your primary customer base? Baby boomers? Do you know the best way to reach them? If you're not using Facebook, you need to rethink your marketing strategy. 84% are on the site. A LOT! (They're also the demographic most likely to click on an ad from a social site and visit your website.) What about other demographics? Got ya' covered:

Social Media - Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?

02/08/2018

Kambre's story truly touched me because -- like her -- I fell off the monkey bars when I was in grade school. But, while I was diagnosed with a concussion, Kambre's diagnosis was much more serious.

The first day of kindergarten is one many parents remember—as both a happy and sad milestone. But Kambre Jo Konrade’s first day marked a milestone of a different kind. She was diagnosed with osteosarcoma—bone cancer.

12/07/2018

People don't think of children as having arthritis. But it's a serious disease for many. Thankfully, Children's Mercy is there to help. Here's a story I wrote about a sweet girl named Addison who got help from the caring staff there.

"All of the walls in our kitchen, even the cabinet doors, are covered with her displayed artwork, as we have always encouraged her creativity," said her mother Jessica.

29/06/2018

Another favorite story I got to write for Children's Mercy! So inspirational!

Claudia, Suela’s mother, said frequent doctor visits became the norm when Suela began menstruating. “We knew something was wrong, because Suela’s periods were extremely heavy, and she was always cramping,” Claudia explained.

12/07/2017

A few years ago, I had the great luck to be asked to write a series of "transformation" stories for Children's Mercy Hospital's website. The stories were part of the hospital's fall campaign, and each one told an amazing tale of a child's illness and recovery -- and I don't say "amazing" because of my writing. "Amazing" describes these mighty kids and the dedicated health staff at CMH.

Actually, their stories are MORE than amazing. Each one is AMAZEBALLS amazing! But one in particular has stayed with me in the 2 years since I wrote it. I don't know why I haven't shared it (or any of the other stories), because it is literally jaw-dropping, and it is totally worth the 3-4 minutes it will take you to read it.

Following is the first graf. I hope it pulls you in to read the rest -- because the rest is AMAZING!

Jonathan Pirotte has spent the last year learning how to crawl, stand on his own and drink from a straw. He has mastered the ability to feed himself and take steps with the help of a walker. He can be ornery, giggly and grumpy. And while none of those descriptions or milestones might sound like something to applaud for a 3-year-old, Jonathan is not your typical toddler.

He only has half a brain.

Read the rest here:

http://www.childrensmercy.org/My_Story/Plastic_Surgery/Tyke_s_Intrepid_Resiliency_Defies_Brain_Injury/ #.WWWEmIgrLIU

On a warm day in July 2013, Jonathan was snapped into his car seat with family members traveling along Highway 36 near Norton, Kan., when their van slammed head-on into a semi-truck. After freeing Jonathan from the wreckage, he was airlifted to Children’s Mercy Hospital in Kansas City, Mo.No one exp...

30/05/2017

Case studies are often overlooked in the arsenal of marketing efforts. But they can be darn powerful.