Boost Studio

Boost Studio Fresh ideas. Clean design. Our studio offers strategic branding, digital and print design that creates engaging experiences and helps your business grow.

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SARASOTA DOWNTOWN IMPROVEMENT DISTRICTI was asked by the City of Sarasota to come up with concepts for the new branding ...
27/09/2024

SARASOTA DOWNTOWN IMPROVEMENT DISTRICT
I was asked by the City of Sarasota to come up with concepts for the new branding initiative of the Downtown Improvement District (DID). I created six different concepts including the selected update to the current WE ARE DOWNTOWN SARASOTA.

After conducting an informal focus group, it was concluded that WE’RE worked better than WE ARE. WE’RE represented an invitation or welcoming to the customer/visitor whereas the WE ARE was more focussed on the merchants/businesses. From these insights we were able create a distinctive mark using the location pin as the apostrophe. We then developed a full presentation of banners, signage, and advertising for all six districts.

The presented images are the original concept sketches.

The DID board later made a decision to not to proceed with the program due to unresolved issues between different areas of the downtown district.

OAK & STONE RESTAURANTOak & Stone is one of the newest members of the Tableseide Restaurant Group. As part of my on-goin...
27/09/2024

OAK & STONE RESTAURANT
Oak & Stone is one of the newest members of the Tableseide Restaurant Group. As part of my on-going relationship with Tableseide, I designed all the print and digital marketing for the Group’s family of restaurants. The Oak & Stone concept is centered around artisan-made pizza from a wood-fired oven paired with a craft “brew wall” that keeps over 57 beers on tap and available via an RFID wristband system. Since the focus is on the unique beers they offer, we created a brand that puts an emphasis on the labels themselves, combined with a bold, deconstructed font for marketing messages and signage. The palette of black, gray, and gold reflects the industrial, rustic feel of the venue and increases visibility and recognition for advertising, packaging, and merchandising. We also used a craft paper color and texture for the menu, ads, and packaging to enhance the homemade, unfussy quality of the brand.

PERFORMING ARTS FOUNDATION OF SARASOTA An agency recently asked us to develop an identity for the future Performing Arts...
27/09/2024

PERFORMING ARTS FOUNDATION OF SARASOTA
An agency recently asked us to develop an identity for the future Performing Arts Foundation to replace the current Van Wezel Performing Arts Center in The Bay park.

This was a difficult project that yielded several good solutions. The selected version was chosen primarily because of the large font area that was rendered in a gradient. Originally the colors were to be red to orange but later changed to magenta to cyan to facilitate 4-color printing on a variety of surfaces.

PINC CONFERENCESI was asked to create a series of illustrations for the speakers at the 2017 PINC Experience in Sarasota...
27/09/2024

PINC CONFERENCES
I was asked to create a series of illustrations for the speakers at the 2017 PINC Experience in Sarasota. The main image is of keynote speaker Stefan Sagmeister.

SAFETY HARBOR RESORT & SPA CONCEPTSafety Harbor Resort and Spa offers luxurious accommodations and recreation on the wes...
26/09/2024

SAFETY HARBOR RESORT & SPA CONCEPT
Safety Harbor Resort and Spa offers luxurious accommodations and recreation on the west coast of Florida. Their current identity, website, and marketing falls far short of their brand promise, so we redesigned every component to elevate the resort to a world-class level. The new identity has the feel of a monogram which sends a message of exclusivity and privacy. This tone follows through each component, from the approach of the website to the stunning imagery of the print marketing and merchandising. The color palette of blue and white reflects the elements of water, sky, and health. And everything is tied together by the new tagline – an invitation to “immerse yourself” in luxury and wellness – that pays homage to the resort’s history as a place of healing and renewal.

LEO & LUCKY'SI met with the client at lunch on a Friday and during the meeting I came up with the idea of using the ampe...
26/09/2024

LEO & LUCKY'S
I met with the client at lunch on a Friday and during the meeting I came up with the idea of using the ampersand to hold the dog and cat silhouettes which became the mark for the identity. By Sunday afternoon the finished logo was presented and accepted. We later created the signage for their first store.

LIBRARY FOUNDATION OF SARASOTAWe were asked to reimagine a new logo and branding for the Library Foundation of Sarasota....
26/09/2024

LIBRARY FOUNDATION OF SARASOTA
We were asked to reimagine a new logo and branding for the Library Foundation of Sarasota. The original plan was to try to maintain an open book and pages but after much work it seemed an impossible task. At this point we explored other directions but retained the red/orange color to assist in some recognition.

The new logo works in both positive and negative form. The negative version adds additional color. The single color mark is used in a repeat pattern as a background texture as seen on the business car back and the book bag.

KEISER UNIVERSITY REBRAND CONCEPTAnother local logo that needed some help: many of the lines are too thin to reproduce r...
26/09/2024

KEISER UNIVERSITY REBRAND CONCEPT
Another local logo that needed some help: many of the lines are too thin to reproduce reliably at any size, the font kerning is inconsistent, and the flame is awkward. The crest looks more like an arrowhead.

Our solution was to add a second color to accentuate the flame and tagline, change the font to a more academic san serif, and use a consistent line stroke that was reducible.

Although, Kaiser University does not refer to themselves as KU, we explored an alternative logo for other applications for sports and various campus activities.

DARWIN'S BREWING CO. CONCEPTA few years ago Darwin’s Peruvian Restaurant wanted to create a sister company for its uniqu...
26/09/2024

DARWIN'S BREWING CO. CONCEPT
A few years ago Darwin’s Peruvian Restaurant wanted to create a sister company for its unique craft beers, they asked us to show them branding ideas for a new website, beer labels, advertising, and merchandising.

We designed a look that paid homage to Darwin’s heritage by taking a contemporary spin on ancient Andean iconography and imagery. The beer can labels have a distinctive look to attract attention in a store refrigerator case or at the bar, and the beer tap handle was designed to stand-out among a group of quirky independent brews. The website offers a gourmet approach to these unique hand-crafted beers with an area for food-pairing tips and a personal message and blog from the brewmaster.

UNIVERSITY PARK COUNTRY CLUB REBRAND CONCEPTEvery now and then we notice a business in need of a brand refresh. This cou...
26/09/2024

UNIVERSITY PARK COUNTRY CLUB REBRAND CONCEPT
Every now and then we notice a business in need of a brand refresh. This country club has been around for a long time and sadly, it's logo looks dated and tired.

First order of business was the "crest". After a bit of back and forth with a heraldry expert we established that it was not a commonly used crest. So, we made the decision to go with a more traditional crest and to also let go of the hibiscus flowers. The color palette of teal and pink was very soft so we went with a rich blue & gold for a more powerful and exclusive presence.

For some, the new logo may be too much of a departure from the original, but we feel it's more fitting to an upscale country club like University Park.

SARASOTA MUNICIPAL SEALI was recently asked by a local agency to create a logo refresh for the two main logos for the Ci...
26/09/2024

SARASOTA MUNICIPAL SEAL
I was recently asked by a local agency to create a logo refresh for the two main logos for the City of Sarasota. The agency recently ran a design competition to have an artist in the community sketch their ideal logo for the Sarasota Seal. The seal was to contain the Ringling bridge, water, 1 or 2 palms and a sun.

With the entries compiled, the committee provided feedback and selected 4 favorites. At that point they came to me to take all the feedback into consideration and create the new logo. It was an unusual process for a creative brief but it did make the design process go faster. I came up with the first round of sketches quickly. There was some question about the type of palm trees that should be used, and it was decided they should be the type native to Sarasota. They are a bit fussy with a lot of detail for a graphic application, and it was difficult making them work with the rest of the simplistic elements.

ALL FAITHS FOOD BANKWe were asked to create a fresh look for All Faiths Food Bank that would capture the message of “giv...
26/09/2024

ALL FAITHS FOOD BANK
We were asked to create a fresh look for All Faiths Food Bank that would capture the message of “giving from the heart” to the community. We did just that. The mark we created shows elements of food, the carrot and apple, that overlap to create a heart. But we didn’t stop there — we took a bold approach and switched the brand name and tagline position, so “ending hunger” became the brand with “All Faiths” as the tagline. The final result was not only more memorable, it turned their identity into a call to action that had a positive impact on their donations and awareness in the community.

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