BrandHrt Evolution

05/04/2022

We caught our client, Maddgear Tiggs Thomas owner of Madd Gear, sharing praise about our services to her network of followers.

MaddGear is an amazing 20-year brick & morter business, owned by a dynamic and savvy husband/wife team. Though experiencing year over year in-store growth and success, their online presence and performance were lacking.

After one year of working with MaddGear the BE team enhanced the back and front end of their Shopify site, established an eComm photography and merchandising process that systematically keep their digital page merchandised with new items, and implemented quarterly lifestyle shoots and integrated marketing/media placements to keep their look fresh and brand in front of potential shoppers.

In less than a year, MaddGear saw an increase in online revenue of 200%+ and a significant return on investment.

We love sharing this story of success and look forward to continuing to level up this amazing brand.

13/03/2022

"We believe that Fortune 500 companies have a competitive advantage in their ability to work with agency partners. Our mission is to democratize this advantage for Mainstreet Companies and Non-profits.

We've taken the 'big brand marketing know how' we've acquired over decades of working with fortune 500 companies in big-box agencies, and repackaged it into systems for greater accessibility.

Doing so has allowed our clients to benefit from the same types of insights & strategy, communications planning, media management, creative ex*****on, and performance measurement we provided for fortune 500 companies."

09/03/2022

Several years ago, on a winter day in December, these two women met for lunch. They had not seen each other, since briefly working together GTB on individual teams. They both left their corporate gigs to start individual agencies, and just happen to connect again, by chance, on LinkedIn. That meeting has now become a partnership of nearly 2-years, with an expanding portfolio of wonderful clients and a growing team.

Meet the founders of BrandHrt Evolution, an agency formed to Help Businesses BE Seen - BE Heard - BEcome Highly Sought After Brands.

BE always lead with strategy, resulting in communications that are informed, compelling, and effective.

If you're seeking to elevate your business to a highly sought-after brand - connect with BrandHrt Evolution and let's see if we are a fit.

Amazing things happen when Passionate Ad Women come together!
Love catching up with my fellow agency colleague, Tiana Starks! We have both founded independent consultancies, and recognize the power of collaboration! I’m looking forward to the journey of ‘What Could Come Next!’

28/02/2022

We’ve been asked by many Online Retailers, “How do I get my products to show up as ads across websites?”

While answering that one question could be an entire video in itself, there is definitely one tip we’d like to share. That is the following:

**If you are an online retailer, you should be investing in Google Shopping. When you consistently use this Artificial Intelligence technology it gains insights about your visitors and uses those insights to continuously strengthen your targeting/retargeting efforts.**

But, before you jump on the band wagon, to be effective, keep in mind the following:

1. Well-shot high-resolution imagery is a must. With Google’s new rules in place, sites with poor imagery will be demoted or not shown at all on its shopping ads platform.

2. Optimized shopping feed, with descriptions, GTIN/MPN, and google identifiers in place.

3. Site designed with transparency for the shopper. Shoppers should know how to shop your site, how to pay, how to return, how to obtain a refund, etc.

4. Google Merchant account, fully set up.

Keep in mind, Google does not play with its rules and will completely block your ads if you break the rules; Sometimes, even ban you depending on the violation. However, once you know the rules, it’s worth getting out there. Why? Because google shopping ads are search-driven (people are looking for the stuff you're selling), and its display network is vast.

If you have questions or thoughts about google shopping, drop us a message. We’d love to chat!

27/03/2021

Love seeing our Digital Rack Work put to action. Great collab with RowOne Home Entertainment social team. It's great to see the digital assets we provided used to create their social stories.

20/01/2020

👗 Retailers: There’s a lot of noise on the internet, are you wondering how to stand out? Don’t JUST Post Pictures of Clothes, Tell Your Style Story.

In today’s market, apparel retailers are challenged with not only promoting their fits/styles/clothing items (…select the vernacular that best fit you) but also breaking through the blaring noise that exists online. Often, this means going beyond simply posting an item on e-commerce - standard practice, right?

Retailers, you have the opportunity to present the brands sold in your store through a prism that is unique to your brand style. Yes, as a retailer, you have a style – or at least a perspective of how 'style' should be reflected. That uniqueness in perspective is what will help you stand out and be recognized by YOUR ideal buyer. 🙎‍♀️

How do you make this happen? We've compiled these tips for you based on the approach we use here at Brandhrt SMC.

Click the link below and check them out. 👇🏽
https://www.brandhrt.com/post/fashion-retailers-don-t-just-post-pictures-tell-your-style-story

04/01/2020

Culture. Mental Health. Team Love.
This Holiday Lunch snapshot was the last picture we took as a team in 2019 (minus me, the founder and photographer). Honoring the importance of responsible downtime is a really important part of the BrandHrt culture. Marketing and advertising can feel like an always-on, non-stop industry. This team rises to the occasion in delivering for clients day in and out because we LOVE what we do and whom we do it for. As a BrandHrt leader, it is important that this team’s talent and passion are not quelched due to burnout. That is why I was honored to ‘officially’ shutdown the weeks of Christmas and New Year's Day. While this shutdown period is an important mental health and sustainability move for BrandHrt, it doesn’t mean that client work should suffer. We ensure our clients' projects are still cared for during this time, with good planning, clear expectation setting, and shared on-call availability as needed.

My thoughts are this: We break at the end of the year to rest our minds so that we are refreshed and ready to partner with exuberance in the New Year.

23/11/2019

Thanksgiving is generally thought of as a time for family, a time to gather around the table and spend time enjoying a great meal with those you
love.

At BrandHrt, we extend that celebration to our work family. We are
planning a mini potluck where each of us will contribute a favorite food to the
feast. It could be grandma's cookies, the most comforting homemade soup,
or the best take out on the block. It's just a chance for our team to share a
little something we are thankful for.

How is your team choosing to mark and celebrate Thanksgiving this year?

03/11/2019

Bringing the creative strategy, we planned with our clients, to life.

Hustle and grit is a big part of our cultural makeup. Not only do we work with our clients to help them ideate and plan strategy, we also activate and bring those plans to life with expediency.

22/06/2019

One of BrandHrt's greatest strengths is the team. At its core, BrandHrt SMC is simply a collection of amazing talent. See whose tagged in one of our most recent pics.

This team seamlessly works together to serve our growing clientele that includes:
*Social Cause Organizations
*High-end Streetwear Retail
*Highly Respected Michigan Focused Talent Agency
*Smart Tech Optics Engineering Company
*Genetics Focused Startup
*Tech Inspired Makerspace
*Corporate ADHD Coach
*Up & Coming Restaurant

But this is not the extent of the journey. We are pointing our efforts toward the wine industry. Stay tuned!

If you want to learn more about how we are helping our portfolio of clients evaluate and strengthen their strategic marketing communications, feel free to shoot us a message. We are always ready to chat!

04/12/2017

Amazing things happen when Passionate Ad Women come together!
Love catching up with my fellow agency colleague, Tiana Starks! We have both founded independent consultancies, and recognize the power of collaboration! I’m looking forward to the journey of ‘What Could Come Next!’