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ECommerceSavvy Where product biz owners learn how to become savvy, successful, independent marketers.

08/07/2026

⚠️ WARNING ⚠️
Longer than normal post

After 9 months of taking a break from running my business full time, I’m back!

Here’s what I’ve been up to and what’s coming next. ❤️


She turned a $7 can of fish into a $15 million brand. 🐟And she did it without paid ads for the first 2 years.Fishwife is...
10/03/2026

She turned a $7 can of fish into a $15 million brand. 🐟

And she did it without paid ads for the first 2 years.

Fishwife is one of those brands that makes you stop and think — “wait, how did canned fish become THIS cool?”

The answer is in her strategy, design, and community.

It’s building a brand that people want to be part of, not just buy from.

In this first episode of THE PLAYBOOK, I’m breaking down:

→ How Fishwife grew from $0 to $7.6M in 4 years

→ Why she built her brand identity BEFORE her supply chain

→ The $0 ad spend strategy that doubled revenue two years in a row

→ What this means for YOUR ecommerce brand in 2026

In this new weekly series, I study the brands that are winning and I pull apart the strategy so you can apply it to your product brand — at YOUR level, YOUR pace.

Simple systems. Steady sales. Sustainable growth. That’s the playbook.

💾 Save this. Or share it with a founder who needs it — next week I’ll be breaking down Rhode. 💄

And if you need help with your content strategy, someone to bounce your next launch idea off of, or want clarity around your branding, product or sales strategy, comment the word SESSION below and schedule a 60 minute strategy session.

01/03/2026

Hit midlife puberty and here we are! 🎀💕🌸👛💓 Been wanting to go pink for a long time - Thank you for making my pink hair dreams come true

25/02/2026

If you’re stuck on the traffic hamster wheel, its time to STOP. 🛑

Traffic isn’t the problem. Your store set up is. 🫠

When was the last time you took a good look at your store layout? How it functions? How the design leads to a purchase?

These foundational things are more important than you think.

So, if you are someone who set up your Shopify store thinking your products would ‘sell themselves’ think again.

Follow me for more tips on store layout, optimization and converting the traffic you already have. 💪🏻

You can also comment the word OPTIMIZE below and I will send you my Shopify Optimization Workbook

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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