12/09/2024
𝗦𝗼 𝗳𝗶𝗿𝘀𝘁 𝗼𝗳𝗳, 𝗹𝗲𝘁 𝗺𝗲 𝗷𝘂𝘀𝘁 𝘀𝗮𝘆 𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗰𝗿𝘂𝘀𝗵𝗲𝗱 𝗶𝘁 𝗶𝗻 𝗔𝘂𝗴𝘂𝘀𝘁. Client wins were off the charts. They are absolute rockstars. I couldn't be more proud of what they've accomplished.
Now, let's talk about what's coming up in the rest of 2024. It's gonna be a wild ride with the election and the holidays, but don't worry, I've got your back.
Here's the deal:
Political ads are gonna be everywhere. We're talking $11 billion worth. It's gonna impact everything, from ad costs to consumer spending. But hey, that's just the nature of the beast. So stay on your toes and be smart about where you place ads.
The holiday season is gonna be a mad dash. We've only got 27 days between Thanksgiving and Christmas.
Start those campaigns early and be ready to pounce on those key shopping days. And don't be surprised if you see some Christmas stuff popping up in September. It's just the way it goes these days.
Online shopping is gonna be huge, but people also want that in-person experience. We're making sure our clients' cover all their bases - online, in-store, the whole shebang.
And even though sales are growing, it's not gonna be the crazy spikes we've seen in recent years. Modest growth at best.
Video content is king, especially those short-form videos on TikTok and Instagram.
And mobile and social shopping? That's where it's at, especially for those young Gen Z'ers and Gen Alpha'ers.
Consumers are starting their holiday shopping early, and they're keeping a close eye on their wallets. So make sure to highlight those deals and budget-friendly options.
And don't forget about sustainability and social responsibility. That stuff matters to people now more than ever.
All in all, it's gonna be a heck of a year. But with a little flexibility, a lot of data, and some serious personalization, we've got this.
Bring on Q4!
