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The Friedman Group We develop strategic partnerships with clients to develop digital marketing strategies for growth.

The Friedman Group, LLC can assist you in promoting your business's brand while protecting the reputation you have spent years building.

How stable is your brand narrative online? As you work on LLM brand visibility, that’s an important factor.AI search has...
27/09/2026

How stable is your brand narrative online? As you work on LLM brand visibility, that’s an important factor.

AI search has become the default for many, and LLMs are looking for clear signals as to what you do and who you do it for when they’re making recommendations.

Jackson Wightman shares his insights on how PR campaigns help AI search reputation management on episode 248 of The Digital Slice podcast.

26/09/2026

If you want to stay top of mind when buyers are out of market, you’ll need a good PR strategy. And it needs to be a PR strategy for AI search, since more and more people use LLMs for product inquiries and decision-making.

Jackson Wightman walks through how to make sure your business shows up on episode 248 of The Digital Slice podcast.

Out now wherever you listen!

24/09/2026

Don’t let your dollars go to waste! Jackson Wightman explains what PR is, and where it fits in your marketing funnel, on episode 248 of The Digital Slice.

Listen now on your preferred platform!

You’ve optimized your website for AI search, but what about the hundreds of other sources LLMs pull from? That’s where P...
23/09/2026

You’ve optimized your website for AI search, but what about the hundreds of other sources LLMs pull from? That’s where PR comes in!

Getting those reviews and brand mentions out there is the role of PR. And Jackson Wightman joins me for episode 248 of The Digital Slice to explain a bit more about how PR works in a digital-first landscape.

Jackson focuses on the intersection of PR and AI search as he works with companies to build their brand presence with his PR agency, Proper Propaganda. He’s also the author of the Amazon bestseller “The Tech PR Playbook.”

Find out how PR can work alongside your marketing and sales on episode 248 of The Digital Slice podcast, out now wherever you listen!

21/09/2026

In a zero-click world, PR is fundamentally important for small businesses. And it’s not just for audience awareness, but for brand visibility in AI search.

Jackson Wightman explains how to strategize on episode 248 of The Digital Slice podcast.

Listen tomorrow wherever you get your podcasts!

Archie is rolling out today, and you need to take a look! We've been beta testing the tool for several weeks and just lo...
21/09/2026

Archie is rolling out today, and you need to take a look! We've been beta testing the tool for several weeks and just love it! It's saving us time while creating the quality content we need. You can try it for free at the link below.

Future-proof your small business website with AI search optimization strategies from Karl-Gustav Kallasmaa on episode 24...
21/09/2026

Future-proof your small business website with AI search optimization strategies from Karl-Gustav Kallasmaa on episode 247 of The Digital Slice!

Karl believes the challenge of small businesses ranking high in AI search results as a solvable problem, and he shares straightforward SEO tactics for small business websites you can start working on immediately.

Out now on YouTube!

19/09/2026

AI overviews and using ChatGPT for search have changed what people expect to learn from their search results.

They want answers to their questions, not links to find the answers.

Karl-Gustav Kallasmaa explains how your website can help AI agents get those answers to the people searching, on episode 247 of The Digital Slice podcast.

Listen now!

17/09/2026

As people turn to AI for search queries, the SEO strategy for your small business will change. Focusing more on how to rank in AI search results and how to get found on ChatGPT shifts the way businesses think about SEO.

Karl-Gustav Kallasmaa is “obsessed with how people and organizations get found,” so he has the best insights into what your small business should be doing as this shift becomes bigger.

Listen as he shares them on episode 247 of The Digital Slice podcast!

We may not be far from a future where the most common visitor to your business’s website is an AI agent. How can you opt...
16/09/2026

We may not be far from a future where the most common visitor to your business’s website is an AI agent. How can you optimize your website for AI?

Karl-Gustav Kallasmaa joins me for episode 247 of The Digital Slice to help you future-proof your website. He sees showing up at the top of AI search as a solvable problem for any business, and has simple tips to get you started.

Karl-Gustav is the founder of Attensira, a company developing Generative Engine Optimisation (GEO) tools to help brands surface in AI-driven answers. He’s held engineering and leadership roles across Europe and the US, from building ML infrastructure at startups like Papercup to co-founding ventures in AI-powered law and compliance and is obsessed with how people and organizations get found.

Listen to episode 247 today wherever you get your podcasts!

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