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The Friedman Group We develop strategic partnerships with clients to develop digital marketing strategies for growth.

The Friedman Group, LLC can assist you in promoting your business's brand while protecting the reputation you have spent years building.

24/05/2026

Bruce Randall advises businesses to use AI as a tool to gather the information they’ll need to do deep critical thinking, not as a replacement for people doing the critical thinking.

As a Reiki Master, Bruce looks at emerging technologies differently as he leads tech startups and advises organizations in bridging advanced technology and human awareness.

Hear more of his insights on episode 236 of The Digital Slice podcast, out now everywhere you listen.

21/05/2026

Now’s the time for small business owners to get a feel for the ways AI tools can help their businesses grow!

Bruce Randall suggests that owners get started now with something simple, and add more as they get comfortable.

Find out the best tools to get started with on episode 236 of The Digital Slice podcast, out now wherever you listen!

With AI tools becoming readily available to anyone, it’s a great time for small business owners to see how some simple a...
19/05/2026

With AI tools becoming readily available to anyone, it’s a great time for small business owners to see how some simple automations may help make running a business easier.

Bruce Randall is on episode 236 of The Digital Slice with suggestions for ways SMB owners can get started with AI, some as simple as programming responses for certain inquiries, while maintaining the human connections that attract their customers year after year.

Bruce has spent 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, guiding organizations through AI-driven transformation, cloud strategy, and large-scale innovation. As a Reiki Master and lifelong meditation practitioner, Bruce looks at AI through a unique lens. He’s the author of The AI Human Paradox, as well as a speaker and guest, helping leaders navigate disruption while staying grounded in what makes us human.

Out now wherever you get your podcasts!

As AI tools flood the market, your competitors are probably taking full advantage.Can your SMB keep up while preserving ...
18/05/2026

As AI tools flood the market, your competitors are probably taking full advantage.

Can your SMB keep up while preserving the necessary human touches your customers want and need?

Bruce Randall is on The Digital Slice episode 236 this week with the answers small business owners need about what’s going on with AI and how their businesses can adopt some of the tools.

Tune in tomorrow wherever you listen!

George Swetlitz brings his real-life experience — scaling a retail health company — to his company RightResponse AI, and...
17/05/2026

George Swetlitz brings his real-life experience — scaling a retail health company — to his company RightResponse AI, and this week he’s sharing that expertise on The Digital Slice!
Reputation management is essential for any small business, and reviews are the primary focus. If you need help coming up with a strategy for prioritizing getting and responding to reviews, George shares some, plus an enlightening reason to pay attention to your competitors’ reviews, as well!
Watch the latest episode today!

15/05/2026

If I told you there’s a growth engine for your small business you’re probably putting off, you’d want to know what it was, and you’d probably make it a priority.

But, if I told you to make sure you ask clients for reviews, respond to each review, and even look over your competitors' reviews, that would likely be pushed off to be dealt with later.

George Swetlitz wants you to know those reputation management tasks *are* that big engine for growth, and that mindset shift about their importance may be just the thing to get you to take them seriously.

More on episode 235 of The Digital Slice podcast, out now everywhere you listen.

14/05/2026

Reviews do more than help potential customers decide to give you a call, they influence where you show up in Search!

Getting reviews doesn’t have to be a chore — George Swetlitz shares reputation management strategies on episode 235 of The Digital Slice podcast.

Asking for reviews as a small business owner sometimes feels pushy, or at least like an optional admin task that many bu...
13/05/2026

Asking for reviews as a small business owner sometimes feels pushy, or at least like an optional admin task that many busy owners skip.

But reviews are an important part of an entire ecosystem for your business and a huge driver of growth, so we’re talking about them this week on The Digital Slice podcast episode 235 with my guest George Swetlitz.

George is the co-founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. He developed his reputation management expertise from his experience scaling a retail healthcare company, so he understands the value of practical solutions that deliver measurable results.

Hear how personalization impacts your response rates and why photography is important as you create templates for the review requests that help create a strong ecosystem. Curious if AI will take the personal touch away? George has an answer for that, too.

Listen today on your preferred podcast platform!

11/05/2026

Once you hear how effective reputation management is at driving growth, you’ll never see sending review requests as an optional task on your checklist again!

Learn what you need to get started on episode 235 of The Digital Slice podcast with guest George Swetlitz, out tomorrow wherever you listen.

Can you track customers from ad click to closing?To fully understand how your ads are performing, you have to know more ...
10/05/2026

Can you track customers from ad click to closing?

To fully understand how your ads are performing, you have to know more than clicks!

Episode 234 covers the full process with guest Andy Janaitis, from which ad platforms are better suited for specific goals to why you might not want to use the same tactics as the gurus in your LinkedIn feed.

Watch the episode now on YouTube!

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