03/02/2026
In a move that would’ve sounded impossible just a year ago, Apple is teaming up with Google’s Gemini AI to help power Siri.
This is a rare moment where these two giants are working together, and it’s a huge win for local business owners. When iPhone users ask Siri for recommendations—like "best hardscaping service near me" or "coffee shop open right now"—Siri is now pulling answers using Google’s data.
Between Apple and Android devices, your Google Business Profile is now the key to visibility across roughly 99% of the smartphone market. This means you aren’t just competing on Google Maps and Search anymore; you’re showing up inside the entire Apple ecosystem too. Your profile has become the default data layer for AI-powered local search everywhere.
To ensure Siri sends those potential customers to you instead of the business down the street, we recommend focusing on two key areas.
- First, prioritize the "Attributes" and "Services" sections. AI thrives on specific data, so clearly listing every service you offer helps Siri and Google match you to very specific voice searches.
- Second, stay active with Google Updates. Posting a brief business update or a weekly photo signals to the AI that your business is open, active, and reliable, making it much more likely to be the top recommendation.
If you want to make sure your Google Business Profile is fully optimized and ready to capture this new wave of traffic, we are here to help. Check out our website or contact us today—let's make sure your business stays visible and competitive.
https://unitamarketing.com/contact/