Pam Ann Marketing

26/08/2026

You may have encountered a developer who pushed back on WordPress. �

This is very common, and while developers often have valid technical preferences, it’s worth understanding the sources of these objections and how to evaluate them.

Source: "Why We Prefer Open Source CMS (Especially WordPress) for SEO", Pam Ann Marketing

25/08/2026

When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers.

You may not immediately think about how having an SEO-friendly website design can impact how well your website ranks in search engine results.

Want to learn more? 👇

🔗 Read the full article: https://bit.ly/3lbFSMf

SEO-Friendly Web Design: Why your design, architecture, and site map need to be built on a foundation of keyword research for better rankings.

19/08/2026

2020: SEO.
2026: AEO, GEO, LLMO?

How should we refer to it now? Watch my video to find out.

18/08/2026

🎯 Where should your marketing budget actually go?

If you're deciding where to invest your ad spend to reach your target audience, the numbers make a strong case for Google Ads.

Google now processes over 16.4 billion search interactions every day, reaching approximately 275 million unique visitors in the U.S. alone, and more than 5 billion users worldwide.

That's not just traffic. That's the intent.

People turn to Google Search constantly to figure out what to do, where to go, what to buy, and how to do things. When your keywords are set up right, your business shows up exactly when someone is already looking for what you offer.

With reach and intent like that, it's hard to find a better place to put your ad dollars.

Want to know how to actually make Google Ads work for your business? 👉 Read the full breakdown here: https://bit.ly/2KeANmR

New to Google Ads? Learn how to use PPC to reach your ideal customers, choose the right keywords, and grow your business with paid search.

17/08/2026

Is your website loading too slowly? 🐌

Slow load times can be costing you visitors (and sales) without you even realizing it.

Check out my latest video to learn exactly how to fix it 👇

11/08/2026

Studies can be manipulated, and SEO studies are especially prone to this problem.

It's easy to look at Google search results, spot a few patterns, and call them "findings", but conclusions based on observation alone can be seriously misleading. Most SEO studies work this way, and many are really just marketing for AI-SEO tools in disguise.

In this article, I'm reviewing four AI-SEO studies that look at how well AI-generated content ranks. Drawing on 20+ years of SEO experience and a healthy dose of critical thinking, I break down which studies hold up — and which ones don't.

Most studies in the SEO industry are poorly disguised advertisements for AI-SEO tools. Read to learn how to know the difference and what to trust instead.

05/08/2026

You can't out-produce AI when it comes to content. But you can out-originate it.

Google's Quality Rater Guidelines are telling us exactly how: talk about your real, lived, first-hand experience. Not facts. Not best practices. The stuff you actually earned.

That's storytelling, and it's the one thing AI-generated content can't fake.

Here are the 3 types of stories that do the heaviest lifting.

Swipe through the slides for the full breakdown �

Source: "FAQ: Creating an Effective Content Marketing Strategy for Organic Search", Pam Ann Marketing

04/08/2026

Why we still bet on WordPress for SEO

Proprietary platforms can't keep up. Every time Google shifts the goalposts, WordPress and its army of contributors patch and adapt within days — often for free. That's not a coincidence, it's the whole point of open source.

I break down why community-backed platforms beat closed ones for SEO, what to say when a developer pushes back on WordPress, and why "fully flexible" custom builds usually just mean more cost to you.

Read it here: https://bit.ly/4q0cjNt

28/07/2026

I've been telling clients this for 15 years:

If you "optimize" your site for SEO: technical fixes, keyword-optimized meta tags, and content as a one-time effort, you'll probably see an initial lift.

But it won't last.

I always put it this way:

It's like building a powerful racecar and filling the tank once. You'll go a certain distance on that first tank. But you have to keep refilling it.

Content marketing is how you keep refilling it.

And let's not forget the humans here. Creating content without understanding who your audience is and what they're actually searching for is a futile exercise.

👇 More on building a real SEO content strategy:
https://bit.ly/3hjCOsd

TL;DR: Content Marketing is putting “gas in the car” for SEO. Unless you have a nationwide or globally known brand, you simply can’t succeed in SEO without content marketing.  Introduction I’ve been telling clients for the past 15 years: If you “optimize” your site for SEO, meaning doin...

27/07/2026

Had our first class with Layla at AI School 🎓🐾

Drop a comment if you want to see more of our lessons.

P.S. She was paid fair dog wages: treats, not tokens.