Paarlance Creative Writing

24/04/2025

Fantastic interview with Terri LeBlanc of Swamp Fox Bookstore by Nada Shamah on Iowa News Now! So grateful for our local news stations who provide coverage like this to our community's finest businesses.

Swamp Fox Bookstore is celebrating its fifth Independent Bookstore Day this Saturday with giveaways, discounts, and a new community-wide book tour.Co-owner Terr

26/03/2025

I know it's a little hokey to take pics of the TV, but I was excited for Swamp Fox Bookstore to get onto Iowa's News Now yesterday! Delighted and grateful to help this local woman-owned business get some much-deserved publicity! Link to the interview below. See you tomorrow night at the Marion Public Library!

11/03/2025

Exciting to be successful in getting publicity for this wonderful client and their author events! And I am personally looking forward to enjoying the event and learning more about and from these Midwestern authors, too!

Swampfox Bookstore in Marion is hosting a Meet the Author event on March 27th! Local author, Heather Gudenkauf will talk to Hannah Morrissey about her new book!

31/10/2024

Last week, I enjoyed taking part in a SCORE workshop on marketing. Vivian Kvam presented marketing strategy myths, my favorite of which was that you can't do it all. That's where I come in—to save you time and meet your goals for carefully crafted, authentic copy that tells your story in a compelling way!

28/10/2024

Excited to see Nicole Harvey on TV this morning! She did a great job educating the hosts on her approach to skin care. This is PR at work!

Meet Take Over Cosmetics, a locally owned business providing organic skin and hair care products for the entire family!

21/03/2024

Although I've been doing a lot of it lately, I don't only write and submit news releases and write articles and bios. I also write radio scripts, website copy, optimized blog posts, and much more. And no AI used for marketing messaging — it would require too much editing. Only strategic, creative, human-centric copy and marketing solutions for my clients! When you care about your messaging, only an experienced human being will do!

See the portfolio of work samples by copywriter and editor Ruth Paarmann, Paarlance Creative Writing. Work samples include branding, articles, radio spots and more. See the latest and request more.

21/03/2024

Another PR splash! I'm planning to attend this local author event sponsored by my client, Swamp Fox Bookstore. Join me!

In conjunction with the release of Heather Gudenkauf’s 10th novel, Everyone is Watching, Swamp Fox Bookstore is sponsoring a conversation with the New York Times bestselling author on Tuesday, March 26, 6 p.m. at the Marion Public Library, 1101 6th Avenue. Gudenkauf, a Cedar Rapids resident who gr...

15/03/2024

New photos added! Great work by Details Interior Design featured on her Wix website.

Interior designer Christine Derr debuted her independent business in 2015 to help Sioux Falls area families find comfort, beauty and function.

15/03/2024

It's always fun when PR actually hits the stands and the websites! Grateful to Doug for partnering on this project!

As a longtime reader and once again a contributor to this publication, I do encourage people to take a look and give it a sub via their emails to stay in the loop on Eastern Iowa arts.

Doug Krejci has an eye and ear for quality music and arts. The internationally award-winning media producer, lifelong percussionist, and theater designer has parlayed the skills he uses every day into a new line of giving back—as a judge and clinician to high school band, speech, and drama program...

24/10/2023

Had tons of fun in Des Moines at a conference last week! Great info on diversity, influencer marketing, design and more. Some great swag, too. Great to meet so many cool folks from Texas, Des Moines, Indiana and other places! Thanks AAF of Des Moines for 2 great days of professional development and inspiration!

31/08/2023

I can't remember the last week that had so many little wins. News releases I wrote are getting into papers, on the radio and on TV. Clients of my agency partner sent very positive feedback on home related blogs I'm writing. I had a great visit on assignment to the UI Tippie College after many years of virtual work with various UI departments. And another friend and I chatted about how I charge for blog posts. I'm about to enter year 22 of freelancing, and I'm looking forward to more interesting assignments!