28/12/2017
Most healthcare startups spend half as much time analyzing the behavior of their competitors online as they spend trying to optimize their own brand. In this article, I give you crucial questions you need to ask if you want your brand to stand out from the rest.
Maybe you’re thinking you’d like to build a healthcare startup, and advertise it on social media. Maybe a medical device, or a service, that innovates on current health dilemmas and/or products, bridging the convenience gap between what works and what could work better.