Somm Digital

21/01/2021

Traditional marketing isn’t effective anymore.

19/11/2020

Napa morning fog

12/11/2020

Quinta-feira, 20:30. Nos vemos lá.

17/09/2020

Our modern digital behavior analyzed.

Under immense pressure to prioritize engagement and growth, technology platforms have created a race for human attention that’s unleashed invisible harms to society. Here are some of the costs that aren't showing up on their balance sheets.

11/09/2020

https://wbcrj.scholasticahq.com/post/508-digital-marketing-strategies-in-the-age-of-covid-19

A conversation with digital marketing expert Pierre Lincoln Costa including strategies, opportunities, advice, and resources.

22/07/2020

Excellent Summit. Fresh trends and insights.

Virtual event sees an 81 percent increase in attendees from 2019 Sonoma County, California – On July 15th, executives from wineries throughout California, from Antica Napa Valley in the north to Zaca Mesa in the south, joined the virtual Research Summit. The program featured Sonoma State Universit...

10/07/2020

I will be presenting at the Wine Business Summit next Wednesday

The Wine Business Institute Research Summit is a gathering of academics, scholars, and wine industry professionals devoted to the sharing of research on the economic, social, and management issues affecting the wine sector.

31/05/2020

Facebook updates creator studio

On this week's Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio and new Twitter Camera and conversation management features.

30/05/2020

https://www.visualcapitalist.com/media-consumption-covid-19/

This visualization explores how each generation's media consumption is changing amid the frenzy of pandemic-induced quarantines.

27/05/2020

Google Discovery Ads have arrived.

Discovery campaigns are available to all advertisers globally.

27/05/2020

Only 20% of consumers are discount junkies... when a discount is not available, they still buying it.

Deliberately introducing obstacles to locating discounted items in online stores can improve retailers’ margins, according to the authors of a Journal of Marketing Research paper.