Summit Digital Marketing

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Summit Digital Marketing Search engine marketing services with a positive ROI. Helping great companies reach the top.

Helping companies and nonprofits generate more traffic, leads, & revenue from Google AdWords, Facebook Ads, and SEO.

06/06/2025

Today we’re celebrating our powerhouse Digital Marketing Manager, Kaitlyn! Kaitlyn is the heart behind our client relationships and the calm, strategic mind who runs every meeting with poise and purpose.

We’re so grateful for your leadership, kindness, and steady hand. Wishing you a day full of mountain air and puppy snuggles!

Google’s at it again — have you noticed any of your business's reviews disappearing? You’re not alone! Earlier this year...
06/06/2025

Google’s at it again — have you noticed any of your business's reviews disappearing? You’re not alone! Earlier this year, many business owners saw their hard-earned reviews mysteriously disappear from their Google Business Profiles. Since reviews play a huge role in building trust and attracting new customers, losing them can feel like a major setback.

Managing your Google Business Profile is a key piece of local SEO, but if you’re looking for a comprehensive, results-driven digital marketing strategy, Summit is here to help! Let’s take your online presence to the next level. Get started by contacting us through the link in our bio or shoot us a DM!

29/05/2025

Wishing the happiest of birthdays to our fearless leader, Roman! From all of us at Summit, we’re beyond grateful for you and the incredible culture you've built here. Your leadership, vision, and genuine care for the team make this such a special place to work. We hope your day is filled with laughter, love, and plenty of fun with your girls. Have the best one yet! 🎈🎊💙

Did we need another Kentucky girl on the team? Absolutely! We're proud to introduce our newest team member and birthday ...
27/05/2025

Did we need another Kentucky girl on the team? Absolutely! We're proud to introduce our newest team member and birthday girl, Blake! As our Director of Marketing Operations, Blake brings a fresh perspective, precision, and positivity to everything she touches. Her experience spans over 30 brands, including industry leaders like Sephora, Gatorade, Apple, and Brinker International, offering a world of expertise from her time in hospitality and consumer marketing. In the short time Blake has been with Summit, she's made a lasting impact on our team and clients, and we know exciting things are in store for her. Rooted in strategy and fueled by innovation, Blake's passion for client success makes her a perfect fit for Summit Digital Marketing.

Blake is a Kentucky-turned-Texas gal whose interests are as diverse as her marketing acumen! Outdoors, you might find her taking a long sunset stroll with her husband and baby, playing a match of tennis, or playing with her pup. Indoors, Blake loves bringing her visions to life with interior decorating, watching a good football game, or putting on a good playlist. Happy birthday, Blake! We're so happy you're here.

Keywords play a crucial role in your digital marketing strategy. Even when working with experts, it’s important to under...
23/05/2025

Keywords play a crucial role in your digital marketing strategy. Even when working with experts, it’s important to understand which keywords are relevant to your business and what potential customers are searching for to find you. One key factor in keyword strategy is keyword difficulty.

Keyword difficulty is a metric that measures how hard it is to rank for a specific keyword in search engine results.

Why does this matter? If a keyword is highly competitive, it may require significant time and budget to rank for it. For example, while you may want to rank for “best realtor in [your town]”, if the keyword difficulty is too high, it might not be the most efficient use of resources. This is where an expert digital marketing team comes in—to help you determine whether it’s worth pursuing or if targeting related, lower-difficulty keywords could drive better results without inflating costs.

Understanding keyword difficulty helps you work smarter, not harder, ensuring your marketing strategy is effective and cost-efficient!

Follow to keep brushing up on your marketing lingo!

As we continue re-introducing our Summit team, it’s time to shine the spotlight on Kaitlyn, our Digital Marketing Manage...
20/05/2025

As we continue re-introducing our Summit team, it’s time to shine the spotlight on Kaitlyn, our Digital Marketing Manager! If there’s one thing Kaitlyn does best (besides keeping us all on track), it’s running our client Zoom meetings like a pro — balancing hosting duties with taking the most detailed notes you’ve ever seen. Thanks to her, our team always knows exactly what to tackle next!

When she’s not crushing it at work, Kaitlyn is all about her dog, Cooper, pasta, oh, and we guess her husband, Tanner, too. 😆 She lives in beautiful Colorado and is a sports fanatic, whether she’s playing or cheering from the sidelines.

Stay tuned to meet more of our amazing team!

16/05/2025

It’s been a whole year with our incredible PPC Manager, Madison, and we couldn’t be more grateful! If you know Madison, you know she doesn’t just manage paid ads — she’s passionate about driving real results, bringing in leads, and maximizing revenue for our clients.

She’s never afraid to dive into the details, ensuring clients understand the complexities of their campaigns. And when it comes to pivoting strategies or A/B testing, Madison is always one step ahead, making sure we get the best possible results.

Madison, we’re so lucky to have you on our team — here’s to another amazing year! 🚀👏

Looking for a digital marketing partner who delivers?At Summit, we don’t just manage marketing — we team up with you to ...
13/05/2025

Looking for a digital marketing partner who delivers?

At Summit, we don’t just manage marketing — we team up with you to drive real results, provide transparent reporting, and respond quickly when you need us. We’re not just another agency; we’re your dedicated partner in growth.

For over a decade, we’ve helped businesses like yours climb to the top with strategic digital marketing. Our mission is simple: get you found online. The best part? When visibility goes up, so do your traffic, leads, sales, revenue, and overall impact.

Ready to reach new heights? Let’s make it happen together. Schedule a FREE 30-minute SEO audit with us, and we’ll show you what true transparency and expertise look like. We promise it’ll be the most productive half-hour of your week! https://www.summitdigitalmarketing.com/contact

You already know the Summit team is obsessed with digital marketing — but did you know we’re also a bunch of bookworms? ...
12/05/2025

You already know the Summit team is obsessed with digital marketing — but did you know we’re also a bunch of bookworms? 📚✨

From marketing playbooks to psychological thrillers, we’ve got a little bit of everything on our shelves. Swipe through to see our team’s favorite books and how we love to enjoy them (because the where and how matter just as much as the what 😉).

What’s the best book you’ve read lately? Drop your recs in the comments! ⬇️👇

09/05/2025

We’re celebrating 3 amazing years with our Queen of Content, Emily! 🎉✍️

From crafting clever copy to writing long-form content pieces and strategically executing high-impact email campaigns, Emily has been a powerhouse as our PR & Content Marketing Manager. Her creativity and innovative mindset keep us on our toes, and the big wins she delivers for our clients speak for themselves!

Emily, we’re beyond grateful for your talent, dedication, and the energy you bring to our team. Cheers to three years — and many more to come! 💙

05/05/2025

Having trouble getting your website to convert visitors into real customers? You could be falling victim to one of three common pitfalls:

1️⃣ Confusing or Cluttered User Experience
If your site is hard to navigate, slow to load, or visually overwhelming, visitors will bounce before making a purchase. A clear, intuitive design with easy-to-find calls-to-action (CTAs) keeps users engaged and moving toward checkout.

2️⃣ Lack of Trust Signals
Customers hesitate to buy if they don’t feel confident in your brand. Missing reviews, testimonials, security badges, or a professional design can make people second-guess their purchase. Build trust with social proof, clear return policies, and secure payment options.

3️⃣ Weak or Unclear Call-to-Action (CTA)
If your CTA is vague, hidden, or uninspiring, visitors won’t take action. Make sure your buttons stand out and use action-driven language like “Shop Now,” “Get Started,” or “Claim Your Offer” to create urgency and encourage conversions.

Want help optimizing your website for more sales? Let’s chat! 🚀

And they’re off! 🏇 With so many of our team members hailing from Kentucky, it’s no surprise that Derby Day is kind of a ...
01/05/2025

And they’re off! 🏇 With so many of our team members hailing from Kentucky, it’s no surprise that Derby Day is kind of a big deal around here. We couldn’t resist polling the team for their top picks — because what’s the Kentucky Derby without a little friendly competition?

Will someone call it right, or will we all be left eating our fancy hats? Stay tuned to see whose prediction takes the crown! 🏆🌹

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