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Tytel Marketing Marketing by the book Find out what makes you great - then tell a story! Look around the audience in a typical seminar or speaking engagement.

Are the people engaged? Or, are they falling asleep? Now, take a look at when a compelling story is being told. Watch the body language (if it's a good story), watch the eyes and notice the attention span. Now, consider the elements of the story, the delivery and the attention span for the average person in your audience. Sprinkle in some sizzle and pop and you have your audience paying attention

and better yet, engaged. This is the fundamental goal of marketing. Now, contact us to help build and conduct your compelling story. Maestro Jeff Tytel . email: [email protected]

You have an ESSENTIAL SERVICE COMPANY.....Now what?
24/03/2020

You have an ESSENTIAL SERVICE COMPANY.....Now what?

3 Ways to Market an Essential Service Business today. • Designate. • Make a plan. • Blitz the right contact. 1) Is your business an essential service?...

14/10/2019

Today’s “Marketing by the Book”

Seek to understand by asking the tough questions of clients you want to keep. Make a 3 to 5 question phone survey (not by email) and prepare to respond to each answer with a positive statement.

Want REAL success that turns into $$$ utilizing LINKEDIN? Contact me NOT those that have monetized.
07/10/2019

Want REAL success that turns into $$$ utilizing LINKEDIN? Contact me NOT those that have monetized.

17/01/2018

Cyber Security in the Workplace

An Indiana hospital paid a ransom of $55,000 to get rid of ransomware that had infected its systems and was hindering operations last week.

The infection took root last week, on Thursday, January 11, when attackers breached the network of Hancock Health, a regional hospital in the city of Greenfield, Indiana.

Files renamed to "I'm sorry"
Attackers deployed the SamSam ransomware, which encrypted files and renamed them with the phrase "I’m sorry", according to a local newspaper who broke the news last week.

Hospital operations were affected right away. IT staff intervened and took down the entire network, asking employees to shut down all computers to avoid the ransomware from spreading to other PCs.

By Friday, the next day, the hospital was littered with posters asking employees to shut down any computer until the incident was resolved.

While some news sites reported that the hospital shut down operations, medical and management staff continued their work, but with pen and paper instead of computers. Patients continued to receive care at the hospital's premise.

Hospital had backups but decides to pay ransom demand
The hospital said that despite having backups it opted to pay the ransom demand of 4 Bitcoin, which was worth around $55,000 at the time the hospital paid the sum, on Saturday morning.

Hospital management told local press that restoring from backups was not a solution as it would have taken days and maybe even weeks to have all systems up and running. Hence, they decided paying the ransom was quicker.

By Monday, all systems were up and running, and the hospital released a short statement on its site admitting to the incident, but with very few other details.

SamSam ransomware spread via RDP attacks in the past
SamSam, the ransomware used in this incident, first appeared two years back and was used in targeted attacks only. The SamSam crew usually scans the Internet for computers with open RDP connections. Attackers break their way into large networks by brute-forcing these RDP endpoints and then spread to even more computers. Once they have a sufficiently strong presence on the network, attackers deploy SamSam and wait for the company to either pay the ransom demand or boot them off their network.

While the hospital has not confirmed the typical SamSam attack scenario, they did say the infection was not the case of an employee opening a malware-infected email.

The FBI has long asked companies and individuals affected by ransomware to report any infections via the IC3 portal so the Bureau can get a better grasp of the threat and have the legal reasons to go after such groups.

Need to know more about securing your business?

The 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches And Hacker Attacks Cybercrime is at an all-time high, and

27/09/2017

* Marketing Assessment
* Campaign Development
* Build Outbound / Inbound Prospecting
* Collateral Creations
* Metrics Proving Winning of Accounts
* Brand Development & Awareness
* Measurable ROI

05/06/2017

MAC or PC? Why?

09/02/2017

10 tips on business success:

1) List companies / people you want to work with.
2) Check your network for anyone connected to a decision maker.
3) Call them, ask permission to stay in touch.
4) Ask them "what keeps them up at night?"
5) Be compassionate and responsive without selling.
6) Seek to understand, find out what they love to do in life.
7) Share a story, make it something they are interested in.
8) Allow them to give you the "cue" then seek to help.
9) Be ready and respond quickly to their needs.
10) Gain a new client or significant network buddy.

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