01/09/2021
We have clients coming to us asking if they can market their brand without social media. The answer is yes. And the insight in this TED talk gives a great example as to why more and more small business owners are turning away from social media.
"...it turns out, if you treat your attention with respect, - so you don't fragment it; you allow it to stay whole, you preserve your concentration - when it comes time to work you can do one thing after another, and do it with intensity, and intensity can be traded for time. It's surprising how much you can get done in a eight-hour day if you're able to give each thing intense concentration after another."
Does quitting social media make you an unemployable Luddite? Computer scientist Dr. Cal Newport doesn't think so. In this eye-opening talk, he debunks three objections commonly offered up as rationale for keeping that all-important Facebook account.