PRworks

10/05/2026

The values that shape our work — integrity, trust, collaboration — are often learned long before our careers begin.

Today, we’re recognizing the mothers and mother figures who helped shape our team and the way we show up for our clients and each other. Their influence carries through in everything we do.

Happy Mother’s Day!

07/05/2026

With ever-changing social media algorithms and evolving factors influencing online visibility, there is one marketing channel widely considered to be the most powerful: email marketing.

In our latest blog, Email Marketing: Lasting Connections with Every Send, we tackle how email marketing can nurture relationships, drive engagement, achieve desired action, and foster loyalty.

Discover how to turn inboxes into opportunities: https://www.prworksinc.com/email-marketing-lasting-connections-with-every-send/

04/05/2026

Even the best marketing strategy needs a little Force behind it.

At PRworks, we believe strong communications are built on clarity, insight, and a steady hand—no guesswork, no shortcuts. Just thoughtful strategy that helps organizations move forward with purpose.

May the Fourth be with you.

01/05/2026

Great conversations, sharp perspectives and a full room!

Jason Kirsch, APR, PRworks Principal and Senior Counselor, was honored to moderate the 3rd Annual “Ask Away: Information & Idea Exchange,” hosted by Pennsylvania Public Relations Society.

Events like this are a reminder of how valuable it is to bring together professionals and students who are invested in learning, growing and strengthening the field of public relations.

Thanks PPRS for continuing to bring Central PA communication professionals such great programming!

27/04/2026

We're excited to share another recent event that connected PRworks with the next generation of communication professionals!

Jason Kirsch, APR, PRworks Principal and Senior Counselor, and a proud alum of Shippensburg University, participated last week in the university’s annual CJM Day hosted by the Department of Communication, Journalism & Media at Shippensburg University. Jason joined a panel of other seasoned industry professionals including Ted Czech, Stacey Bollinger, MS and Eric Heisler. The panel was moderated by senior Luke Rainey and the day was organized by graduate student Madi Shively, both of whom did an amazing job and are on their way to successful communications careers!

The panel discussion explored career growth and leadership, industry trends, the future of the field, and skills and mindsets that help young professionals stand out. Earlier in the day, another panel titled "Paths & Possibilities" featured Olivia Myers (Livv), ​a freelance writer for PRworks and '23 SHIP grad!

Throughout the day, students were encouraged to think broadly about their career paths through the theme, “Choose Your Own Comm Adventure!”

We always appreciate engaging with students who are preparing to enter the communication field!

16/04/2026

We value opportunities that bring the next generation of communications and marketing professionals into the conversation!

Our Principal and Senior Counselor, Jason Kirsch, APR, recently attended Shippensburg University's Communication, Journalism & Media (CJM) Department Networking Night, where he connected with current students, recent graduates, and fellow SHIP alumni.

The evening was a meaningful opportunity to engage with students preparing to enter the field — answering questions, sharing insights, and hearing firsthand about their goals and aspirations.

Compliments to the Department of Communication, Journalism & Media at Shippensburg University and Shippensburg's PRSSA chapter leaders for organizing and hosting a thoughtful and well-executed event!

15/04/2026

🚨Registration closes TOMORROW with only 15 seats remaining!

PPRS’s 3rd Annual Ask Away: Information & Idea Exchange is back with a new interactive, open space format. Moderated by Jason Kirsch, APR, Principal at PRworks, this session puts you in the driver’s seat.

Bring your questions, challenges, and insights to help shape the conversation, connect with fellow communicators, and leave with practical ideas you can use right away. (Plus, prizes throughout the program.)

🗓️ Thursday, April 23 | 5:30–8:30 p.m.
📍 Ever Grain Brewing Company, Camp Hill, PA

09/04/2026

Does your brand feel stuck in the past? Maybe your logo looks dated, your message isn’t connecting, or your audience has evolved. That’s where a brand refresh comes in.

A refresh doesn’t mean starting over. It's about updating what’s no longer working while keeping the heart of your brand intact. In our blog, “Brand Refresh 101: Knowing When Change Is Necessary,” we share key signs that it’s time for change and how to successfully execute.

Click the link to dive in! https://www.prworksinc.com/brand-refresh-101-knowing-when-change-is-necessary/

08/04/2026

Looking forward to this interactive session moderated by our very own Jason Kirsch, APR, and hosted by Pennsylvania Public Relations Society on Thursday, April 23!

The 3rd annual “Ask Away: Information & Idea Exchange” event will bring public relations professionals together to tackle challenges, share insights, and gain practical tips from one another. If you’re in the public relations field, in Central Pennsylvania, and ready to ask questions, compare notes and connect with others who “get it,” this is a session you don't want to miss!

Register at: https://pprs-hbg.org/event/ask-away-information-idea-exchange/

⚠️ Space is limited to 50 attendees; register by April 16!

PPRS's 3rd Annual "Ask Away: Information & Idea Exchange" is back, and this year it's going interactive with a new open space discussion format. Moderated by Jason Kirsch, APR, Principal at PRworks, this session puts YOU in the driver's seat. Bring your questions, challenges, and insights to help shape the agenda, swap stories with fellow communicators, and walk away with practical tips you can use right away. (Oh, and prizes will be up for grabs throughout the program.)

🗓️ Thursday, April 23 | 5:30–8:30 p.m. 📍 Ever Grain Brewing Company, Camp Hill, PA

26/03/2026

Turning Expertise into Earned Visibility

The Association of Outdoor Lighting Professionals (AOLP) had strong member expertise and industry leadership — but limited proactive media coverage.

PRworks developed a focused trade media strategy that transformed member achievements and emerging trends into compelling stories for targeted industry outlets.

In nine months, the program delivered:
• 17 earned placements (up from 2 the prior year)
• 3,300% increase in audience reach
• Coverage in leading industry publications

The result: stronger visibility for AOLP and its members — and a Keystone Award from the Central Pennsylvania PRSA

See how strategic media relations made the difference: https://www.prworksinc.com/media-relations-lighting-the-way-to-increased-visibility-for-aolp/

19/03/2026

A Modern Brand for a Changing Industry

The International Surface Fabricators Association (ISFA) had a strong reputation, but its visual identity no longer reflected the precision and professionalism of today’s fabrication industry.

PRworks partnered with ISFA to lead a research-driven brand initiative, resulting in a modern logo, refreshed visual system and strategic launch designed to strengthen engagement and reinforce the association’s leadership.

The project earned a Keystone Award from the Central Pennsylvania PRSA — recognition of a process grounded in insight, collaboration and strategy.

See the full case study: https://www.prworksinc.com/brand-development-gives-isfa-an-edge/