ROOT Marketing & Public Relations

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ROOT Marketing & Public Relations ROOT Marketing & PR helps you make connections and build genuine relationships.

We're a seasoned and award-winning PR, social media and marketing agency defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life. ROOT is an award-winning full-service marketing agency with the experience, connections and media savvy our clients expect from a top tier national agency. The agency creates customized campaigns based on individual cli

ent objectives that often integrate social media, events and experiential tactics with traditional media relations. Known for our creativity and personal connections with clients, ROOT uses an array of innovative methods and services to deliver high performing campaigns.

Our latest blog from ROOT friend (and certified good food insider) Julie Zagars details all of the can’t-miss trends fro...
19/03/2026

Our latest blog from ROOT friend (and certified good food insider) Julie Zagars details all of the can’t-miss trends from Expo West 2026! From candy dates to the ever-present protein craze, she’s breaking down everything she saw on the show floor.

Plus, a peek at booth innovations, merch trends, and more!

Check out the full piece at the link in our bio ✨

thoughts on this for the caption?

🍀 Happy St. Patrick’s Day! Skip the green beer chaos and celebrate at home with cozy, flavor-forward bites. Our kraut ex...
17/03/2026

🍀 Happy St. Patrick’s Day! Skip the green beer chaos and celebrate at home with cozy, flavor-forward bites. Our kraut experts at Bubbies, wildbrine, and Silver Floss are showing how sauerkraut can take center stage:

Sauerkraut Cinnamon Rolls
Strawberry Avocado Kraut Smoothie
Apple Cinnamon Sauerkraut Scones
Pierogi Casserole & Beef Stew
Chocolate Sauerkraut Stout Cake

Better-for-you and naturally replenishing if your celebration goes full festive—because fermented foods are packed with vitamins, minerals, and electrolytes.

Try the recipes today: visit bubbies.com/recipes and wildbrine.com/recipes to level up your St. Patrick’s Day spread! 💚

17/03/2026

Another awesome Boulder County Slow Food event! “Making Sense of Food Labels & Local Food Systems” at the Boulder Museum. Thanks so much for making sense of food terminology Jodie Popma, Kim Lord Stewart and Chef Daniel Asher!

Learn more about upcoming events at slowfoodboulder.org.

AI isn’t replacing PR—it’s amplifying it.96% of the links AI cites come from earned media—the coverage your PR team work...
13/03/2026

AI isn’t replacing PR—it’s amplifying it.

96% of the links AI cites come from earned media—the coverage your PR team works for every day.

Discover how AI + PR can level up your natural products brand: trend forecasting, NYC desksides, jumpstarting writing, and more.

Read the blog via the link in our bio. 🤖✨

Everyone talks about the food, the trends, the beautiful booths… but honestly, we’re here for the people.Expo West is pa...
11/03/2026

Everyone talks about the food, the trends, the beautiful booths… but honestly, we’re here for the people.

Expo West is packed with incredible products, but the real magic is the founders, farmers, makers, and teams standing behind those booths, sharing their stories, handing out samples, and talking passionately about the work they’ve poured so much into.

At the end of the day, we come for the products, but we stay for the people!

Expo West showed that fungi are more fantastic than ever this year 🍄Mushroom-forward brands were popping up like mushroo...
11/03/2026

Expo West showed that fungi are more fantastic than ever this year 🍄

Mushroom-forward brands were popping up like mushrooms after rain across the showroom floor. From and the Functional Mushroom Council hosting a talk dedicated to the power of functional fungi, to brands using mushrooms to boost — well, everything — it was impossible to ignore the growing excitement around this category.

As consumers continue to look for foods that support wellness, sustainability, and bold flavor, mushrooms have been steadily building momentum for years — and now it feels like the category has reached real critical mass. Safe to say the fungi movement isn’t a fleeting trend — it’s putting down roots, and we’re here for it. 🍄

Happy International Women’s Day!I’m so grateful to work with an incredible all-female marketing team — talented women ac...
08/03/2026

Happy International Women’s Day!

I’m so grateful to work with an incredible all-female marketing team — talented women across the U.S. whose passion, expertise, and dedication make me proud every day. We celebrate women shaping the future of good food — founders and leaders, farmers, and makers — by bringing their stories to life, amplifying their voices, and connecting the brands they build with the people who care.

It was inspiring to see so many women leading, collaborating, and supporting each other at Natural Products Expo West 2026 last week. 💐

The team at FFH ( & ) absolutely crushed it at Expo West this week, launching 2 incredible new products: wildbrine’s ind...
06/03/2026

The team at FFH ( & ) absolutely crushed it at Expo West this week, launching 2 incredible new products: wildbrine’s industry first fermented bean salads and Bubbies’ snacking pickles! 🥒🫘

We had a great lunch event where everyone got to try these innovative products for the very first time and it was awesome to see all the hard work pay off! ✨

One of our favorite events at Expo West every year is the Fresh Ideas tent! It’s so amazing to see so many up and coming...
04/03/2026

One of our favorite events at Expo West every year is the Fresh Ideas tent! It’s so amazing to see so many up and coming brands and try their innovative creations✨

Expo West 2026 is off to a great start, and we can’t wait to see what the rest of the week brings!

Awards aren’t just bragging rights — they’re powerful third-party validation that builds trust, boosts visibility, and d...
03/03/2026

Awards aren’t just bragging rights — they’re powerful third-party validation that builds trust, boosts visibility, and drives sales. 🏆

Over the decades, from the Expo West NEXTY Awards to the Good Food Awards, we’ve seen firsthand how strategic submissions turn into real momentum.

Want to know where to start, what to budget, and how to leverage a win?

Read the full blog at the link in bio.

When a trusted food authority calls your kraut a “splurge worthy” and “a weekly staple,” you know it’s a moment worth ce...
27/02/2026

When a trusted food authority calls your kraut a “splurge worthy” and “a weekly staple,” you know it’s a moment worth celebrating. 🥬✨

We’re thrilled to share that our client Green Organic Kraut is featured by in , praised for its fresh flavor, satisfying crunch, and versatility — from grain bowls to avocado toast.

Recognition like this from Simply Recipes is a big one, and a testament to the growing love for raw, probiotic-rich, traditionally fermented foods done right.

Grateful for the spotlight — and for everyone who keeps stocking their fridges with bold, tangy, real-food flavor. 💚 Thank you, Christina and Simply Recipes!

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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+17203297327

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WHO WE ARE

ROOT Marketing & PR helps you make connections and build genuine relationships, in ways that are meaningful to your heart, and your bottom line. Recognized as one of the premier boutique marketing agencies in Colorado, ROOT is a full-service agency with the experience, connections and media savvy our clients expect from a top tier national agency. The agency creates customized campaigns based on individual client objectives that often integrate social media, events and experiential tactics with traditional media relations. Known for our creativity and personal connections with clients, ROOT uses an array of innovative methods and services to deliver high performing campaigns.