Formula Internet

25/03/2026

Caught my first ChatGPT Ad in the wild last week. From the OpenAI website: "Ads are currently only being tested in the US and may change as testing expands." Advertising on ChatGPT is the next big opportunity. Akin to when advertising on Facebook kicked off. Be ready for your opportunity.

27/02/2026

Google's initiating Gemini for Mobile queries, ChatGPT ads are about to go live in the wild, and your competitors are waking up and implementing automation and scaling with agents. There has not been so much change in SEO in 20 years. You need to act fast. Contact Us Today we will help your build your trust and reputation with the goal of becoming the #1 brand in your locale.

19/09/2025

Interesting.

24/07/2025

Not one to trust what Google says, but, if this is the case - what about ChatGPT? Perplexity? Claude? Grok? LLama? Deepseek?

Google's Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. https://hubs.li/Q03yJ3Ng0

14/05/2025

AIOs surged with the March 2025 core update
"The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database."
And: "Reddit now appears in 5.5% of AI Overviews".
https://ahrefs.com/blog/ai-overview-growth/

We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google’s March Core Update.

24/03/2025

On this day 2 years ago

21/03/2025

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they d...

14/03/2025

First core update of 2025 released. Looks like the mixed SERPS will only have more content from content creators taking up real estate this year... think reddit, youtube, etc.

17/06/2024

Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is around 40% longer.

Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.

13/03/2024

Whoops... Google's John Mueller apparently needs to take some of his own advice.

03/11/2023

Yet another Algo update. The update of the update of the update. Hows your site doing?

17/10/2023

That Helpful Content Update - is it really helpful? What do you think?