10/08/2026
Unpopular opinion.
Comic Sans was not the problem. The problem was using it on a law firm letterhead.
Every font has a place. Every color has a context. Every design choice either builds trust with your audience or quietly works against it.
That is really what branding comes down to. Not rules about what looks good. But understanding what is right for your business, your audience, and the message you are trying to send.
Some choices are obvious. Others are worth a conversation.
Let me know if you want a second set of eyes on yours.