Fast + Light

Fast + Light Fast + Light is focused on measurable results and revenue for our clients. Every part matters to us. Everything we do is month-to-month or project-based.

Every part of the machine has to work together, and paid media, creative and strategy included, is the heart of the engine. Helping E-Commerce Brands Profit and Scale Full-Funnel E-Commerce Strategy
Paid Media
Web Development
No Long-Term Agreements

Fast + Light helps companies with great products that have struggled to generate profit with e-commerce. Since it's all connected, we still advise

on all the other parts of your business like email, content production, PR, and SEO. We’ve developed great relationships with other agencies who are experts in things we aren’t. Most importantly, we help our clients make informed decisions and take action to generate revenue and scale their business as part of their team. Your success is our success.

Darshan Shah asked the room who here runs a company. A few hands. He pointed at one of them, Amy, and asked how often sh...
07/29/2026

Darshan Shah asked the room who here runs a company. A few hands. He pointed at one of them, Amy, and asked how often she looks at her company's data.

"Every minute of the day."

Then he asked if she sends that data to a consultant once a year and waits to hear how the business is doing. The room laughed. Nobody does that. But that is exactly how most of us handle our own health.

I was at The Longevity Series at Gravitas last night with AJ from Stack Tracker and Eddie from OptiTech Solutions. Beautiful room, extremely well appointed. Shah calls his approach n of one. The only study that matters is the one run on you, with your own data, and nobody is going to run it for you.

Plenty of tactics too. Strength over cardio. Fiber and protein before the carbs. Phone charges in the farthest room from the bedroom.

We spend every week now arguing about what AI is going to do to our work. The machine actually doing the work is the one we are sitting in. Nobody ships a v2 of that.

I love getting out and being around people, and twenty years ago a room like that would have been talking about exits and valuations and whose round was closing.

Last night it was sleep scores and grip strength.

Same kind of room. Much better conversation.

One of the sharpest operators I know built his entire agency off an Apple Watch.Twenty thousand steps a day, running the...
07/21/2026

One of the sharpest operators I know built his entire agency off an Apple Watch.

Twenty thousand steps a day, running the whole thing from his wrist. These days he's on a tablet, and he says he feels like he has all the power in the world.

I told my buddy Josh that story over lunch last week. We were at a sweet Klaviyo workshop, which is the funny part.

The whole day was autonomous this, AI-agent that. Software that builds the campaign, sends it, answers the customer, closes the ticket. Slide after slide of the machine doing the work for you.

And he does more with less. On purpose. From a watch.

People ask what my agency does. It's always some version of "how much money are you gonna make us." Fair question. But I'm a mechanic for revenue. Diagnose what's broken, fix what actually runs.

The tools keep getting louder. The fundamentals never do.

In Los Angeles for Klaviyo Connect today.Got in last night, took calls on the drive out.Spent the afternoon and evening ...
07/16/2026

In Los Angeles for Klaviyo Connect today.

Got in last night, took calls on the drive out.

Spent the afternoon and evening co-working with my dear friend Evan.

In LA it was hot as a catalytic converter in a shopping cart, so we were at his co-working spot Ground Floor until almost 9, waiting for things to cool down.

As the evening progressed and people stopped working and a gaming club kicked off, probably 20 people playing games, I saw some rummy cube, a blast from the past!

Evan and I got Ggiata from Uber Eats (I had half an italian sandwich, he had the tuna salad).

I don’t know about you but I’ve had a lot on my plate lately.

Hanging with Evan, hearing people laugh and feeling the good vibes, it suddenly felt like I’d exhaled and could feel my shoulders drop.

It’s so easy to get caught up in everything that’s going on in the world, to miss being present here and now, caught up in getting through The Task List because we’re competitive and we care.

Last night I got to see and feel what real community looks like, and remember that enjoying time with other people is one of the best things in life.

I’ll be pursuing more of that today and hopefully more days.

07/15/2026

The authenticity trap. Being real has become an excuse for not having a strategy.

I brought that take to Allyson Marino on the podcast. She didn't blink.

"I don't think anybody is a success without a strategy anymore."

Even the most outlandish TikTokers. The ones that make you ask why anybody is watching. Nobody pulls millions of views consistently by accident. Maybe they didn't start with a strategy. But they found something that worked and knew how to capitalize on it.

Her bar for authenticity: be an authentically hard worker.

Being real without a strategy already has a poster child. Kanye. That usually doesn't turn out very well.

Being real is not a strategy. We're out of excuses.

New pod with Allyson dropped today. Check it out, link in the comments.

Met Joshua recently. Last Thursday we co-worked in Pasadena.He's taking open source models and modifying them specifical...
07/14/2026

Met Joshua recently. Last Thursday we co-worked in Pasadena.

He's taking open source models and modifying them specifically to volunteer tokenmaxxing.

Joshua showed me the dashboard live. Said it straight: "Claude's dynamically fighting to keep the usage high. We're dynamically fighting to keep it low."

I told him I’'ve banned F+L from using anyone else's MCP. Ben Fox is the one who convinced me. He's building a zero trust AI security company, and I'm grateful to have friends that paranoid, because we need to be.

If we need to hook into something, we build it ourselves, well, Claude does.

Same reason they built AdBeacon. Ad platforms report their own numbers, and surprise, they always look great. AdBeacon strips that out and measures what actually happened, no platform grading its own homework.

Things then moved from token burn to comparing meds + supplements. I’m at four needles a day. Twenty six supplements total, it may grow. My sleep apnea was 67 events an hour two years ago. Last night it was 3.1. My weight went from 367 to 223. Peptides, a CPAP, and finally paying attention to what my own body was telling me.

Same rule every time. Stop trusting the black box. Measure it yourself.

I drove into LA yesterday to lunch with my friend Britney.While I’ve been on a health journey she's a let professional b...
06/25/2026

I drove into LA yesterday to lunch with my friend Britney.

While I’ve been on a health journey she's a let professional bodybuilder.

Britney Markets her coaching business and I’m a professional marketer.

We’re both a bit obsessed with AI. Britney doesn't write code. Neither do I.

She lives in Tulum, so every receipt comes in pesos. She got tired of doing the math, so she made an app. Scan a receipt, it grabs that day's exchange rate, converts the total to dollars, drops the amount and category into a spreadsheet.

I took photos of the equipment at my gym, fed it into the AI machine, hooked up the API for my workout tracking app HEVY, and AI builds my workouts.

The app isn't perfect. My workouts aren’t either. But the pesos turn into dollars and my workouts get better.

Being a beginner and getting better at it anyway is one of the few feelings that doesn't get old.

AI's taking center stage. Still doesn't beat sitting across the table from great people. Had hangs with agency owners la...
06/19/2026

AI's taking center stage. Still doesn't beat sitting across the table from great people. Had hangs with agency owners last night. No one's ready. We'll be fine. We're not in the AI business. We're in the business of helping businesses move forward. LFG.

06/18/2026

I love that meme where a dozen Spider-Mans stand in a circle pointing at each other. That's what most paid social looks like right now.

Everyone's running the same swipe files through the same tools. The output rounds toward the average. The average rounds toward itself.

Too many Spider-Mans.

The original thought is the moat. And original thoughts don't come from the dashboard. They show up on a walk, in the shower, in a conversation that has nothing to do with the thing you're trying to sell.

AI isn't the problem. Outsourcing the thinking is.

Different is still the answer.

Six of us in a room built for sixty.Beautiful LA summer day. The other RSVPs ghosted.Bad look, LA.ActiveCampaign, Webflo...
06/17/2026

Six of us in a room built for sixty.

Beautiful LA summer day. The other RSVPs ghosted.

Bad look, LA.

ActiveCampaign, Webflow + Cloud Campaign threw the event at The Preserve yesterday. Instead of moping about empty chairs, the speakers pulled theirs up, got close, and dove into how agencies can actually work with AI right now.

They took lemons and made lemonade.

With the avalanche of AI slop out there, this is the way forward. Humans helping humans connect with humans, using AI to do it at a scale we've never seen before.

Nine chairs, one honest conversation.

I'll take that any day.

🛠️ Close rates have cratered. Evan went from ~60% to ~10% in two years. Clients won't commit while AI and the economy keep shifting under them.

🛠️ The welcome mat has moved off the website. Everyone assumes they can DIY a site with AI now.

🛠️ AEO is the new wedge, FOMO closes it. LLM traffic is up 125% and converts 4 to 23x higher. Most practitioners still don't get it.

🛠️ Social is now a search engine. 41% of consumers start their research there. Reframe it for clients as "business media."

🛠️ Community management is the quiet money-maker. Active brands see 24% higher retention. Non-responders see 15% higher churn.

🛠️ Productivity paradox is real. Everyone's doing twice the work for the same fee. QA and client approval are the new bottlenecks.

🛠️ Pricing is moving from time and materials to outcomes. Nobody's cracked what that model looks like yet.

🛠️ DIY-to-done-for-you is the agency version of recurring revenue. Sell a cheap entry tool. Upsell when clients realize they hate doing it themselves.

Address

Lake Arrowhead, CA

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+13107015962

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