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07/10/2020

Even though organic reach declined 5 years ago, many small biz owners are stuck like it’s 2012. Their posts are not getting much reach or engagement, so they try publishing more content, which is terribly counterproductive. Read why ➽

by Mari Smith Organic marketing on Facebook means it’s free to reach your target audience. In other words, no advertising costs.

29/09/2020

Like Instagram, Pinterest is visually based, so businesses can use it to give clients and prospects a window into their world. Businesses can share insights and experiences related to their company and industry, as well as to promote products and services. Check out some great examples of what small businesses are doing with Pinterest!

Pinterest is a social network enabling individuals and businesses to post and find content through boards (groupings) of pins (content) with a common

30/05/2020

Help for : From managing monthly payables and receivables to planning for the road ahead, maintaining good cash flow is important. Explore ways to optimize yours with the 10 handy tips provided in our new infographic. >>

From managing monthly payables and receivables to planning for the road ahead, maintaining good cash flow is important. Explore ways to optimize yours

23/04/2020

"Zoom is a powerful, helpful tool that allows us to share our thoughts, ideas, joys, concerns, frustrations, and solutions. If you have access to Zoom, it is a tool for connecting you to the people you care about or care for. And, it is wise to remember that it is just a tool. Perhaps, we can be strategic about when and how we use Zoom to avoid Zoom fatigue." Read the whole article from strengths-based coaching expert Polly Chandler of Polly Chandler Coaching.

How many Zoom conversations did you have last week? Did you space them out? How long is too long for a Zoom meeting? Do you have Zoom fatigue?

01/04/2020

Taking care of your mind and body should always be a top priority when it comes to ensuring that you’re living your best life, but in these trying times, it’s more important than ever. If you’re beginning to feel trapped and stagnant as you adjust to working from home, here are 5 tips to help keep your mind sharp and your body healthy from your home office. https://bit.ly/2UYgwmy

28/02/2020

We are proud to work with the innovative styling tools from CharlieCurls! Certainly shaking up the conventional and often harmful curling and hairstyling methods! >> "In the U.S., NPD Group and Statista report the cosmetics segment was worth $93.5 billion last year, up from $74.7 billion in 2018. According to projections, revenues this year should reach $97.3 billion. Globally, the industry is expected to have a market value of nearly $805 billion by 2023.

How do you break into an industry with a lineup of brands like that? Like any startup today you have to follow the trends and understand the country’s changing demographics. But to gain share in a highly competitive environment, you need to launch with a disruptive product or concept."

If you were thinking of launching a new beauty product, here’s the great news: The global beauty industry is booming. In the U.S., NPD

21/02/2020

Businesses have been using for years to communicate with prospects, customers & clients. Whether you use Twitter for customer service, promoting your business, sharing deals, or jumping into conversations as an expert, things are about to change…

Businesses have been using Twitter for years to communicate directly with prospects, customers and clients. Whether your company uses Twitter for customer

10/02/2020

Everyone’s overwhelmed with content vying for their attention. “Now” is the new “new.” The gap between stimulus and response must shorten, and we now require more contact more often to feel better connected to the companies we use to serve our needs.

Quick. You need to change something about how you communicate with your customers (and probably with your employees, as well). The thing is this:

06/02/2020

We hear a lot about the so-called 'death of retail.' Big box stores are in trouble, but, small business is as healthy as ever. This is especially true in this robust economy. People have money, and are spending it, and they are still spending it in stores.

It’s amazing what a fresh set of eyes can do. One of the dangers of owning a business and being the boss is that one can tend to get myopic;

04/02/2020

In order to grow and improve your , you have to be able to measure and monitor the right , but determining the right metrics to measure, and understand, is not so simple.

Management expert Peter Drucker is often quoted as saying, “You can’t manage what you can’t measure.” In order to grow and improve

03/02/2020

When you own a business, it can feel like doing the work of 10 people, especially at the beginning. Fortunately, today’s business software can make juggling the variety of tasks easier. Here are 9 online tools that can help, via Rieva Lesonsky. https://bit.ly/2S7FQ8n

When you own a business, it can feel like doing the work of 10 people. Particularly at the start, a business owner can be responsible for managing

30/01/2020

It's the 2nd largest search engine, Google owns it, and serves over 1B hours of video every day + 500 hours of video are uploaded/minute. 70% of views are mobile and people stream YouTube onto their TV instead of cable is now at 250M hours a day! https://bit.ly/2UbI5dm

It’s easy to overlook YouTube as a business tool. Most people think of it as a place for unruly teenagers, cat videos and clips from Saturday Night

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