Mortgage Marketing With Chris Johnstone

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Mortgage Marketing With Chris Johnstone Chris has helped hundreds of Mortgage businesses get results from their online marketing. Talk soon.
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🎙️ Host of LoanOfficerPodcast.com | 📘 AI 101 Author | 🤖 Creator of Loan Officer AI CRM

We’re funding mortgage deals from ChatGPT referrals 🤖
23 refis in 30 days using concierge database calls

https://loanofficercrm.ai/ He is an Investor Speaker, Consultant and an avid builder of Online Marketing Systems that get results. Bringing over 6 years of results using local, mobile and social media marke

ting for business owners. His entertaining and informative presentations lay out clear, concise online marketing systems. He has spoken for many incredible organizations including: - 3 years on the CAAMP regional tour (Canadian Association of Accredited Mortgage Professionals) - IMBA (Independent Mortgage Association of Ontario) - Dominion Lending Centres - Invis - Mortgage Intelligence - RMA Chris has also been published in - The Mortgage Journal - CMP Magazine. His online marketing strategies have gained the acclaim of some of the top marketers in the world including. - Frank Kern - Mike Koenigs - Henry Evans - Carl White - Scott Hudspeth - Jason Moffatt - Jimmy Harding - Amy Porterfield - Lewis Howes

His most recent achievement is helping a Mortgage Broker in every major city in Canada capture a local front page rankings and generate new business with raving online testimonials. Contact Chris if you are looking to learn how to get your company profiting from online marketing and Social Media. Chris Specialties:professional speaking, consulting, online marketing, ppc, seo, leo, local marketing, social media, facebook, banner advertising, media buying, online reputation management, video marketing, mortgage broker marketing

21/05/2026

AI Leads. 80% Apply. 50% Close. 💰

Yesterday, we had the #5 mortgage broker in the state of Florida on a very special event where we discussed our AI lead/referral generation.

They brought their stats from the last year, and I was shocked!

Check this out. 👇

✅ 1/3 of their FUNDED loans come from leads from an AI referral or an inbound call from Google.

✅ Roughly 80% of the online referrals they get submit an application.

✅ They CLOSE right around 50% of the applications into closed deals.

The other thing that shocked me is the types of buyers that they are getting.

These are not small deals or rate shoppers.

✅ Many deals involve loan amounts over $1 million. (With standard loans thrown in as well)

✅ Many loan comparison leads chose them over the lender that gave them their first quote.

✅ Pre-qualifications every month that don't have a real estate agent relationship.

✅ Leads that want a specific deal type and are pre-sold on working with them because the AI recommended them as the expert. (Think Refinance, Self-Employed, Fix and Flip, Commercial, VA, Reverse, etc...)

The conversation was incredibly valuable and wrapped up with us offering to do the same work that we are doing for their team ... for 10 (now 9) other loan officers.

Yes, we only have room for 9 more people in our done-with-you AI-Google ranking program.

You have to be accepted into the program so that we are confident that we can help you.

Click This Link To Get The Full Details, Watch the Recording of the Call, and Register for your 1-on-1 Application Session.

Click Here to Watch Now - https://www.loaiclass.com/

LIVE 2:30 EST - How AI = 💰In just a few hours, I am sitting down LIVE with Oliver Orlicki, Alyson Rixner, and Timothy Ri...
20/05/2026

LIVE 2:30 EST - How AI = 💰

In just a few hours, I am sitting down LIVE with Oliver Orlicki, Alyson Rixner, and Timothy Rixner from The Orlicki Group for what I think is going to be one of the most valuable conversations we have ever hosted about turning AI into closed mortgage deals.

This is not a polished presentation.

This is a raw, unfiltered conversation with a top-producing team that is closing multiple loans every single month, directly from AI referrals that we are helping them generate.

Today at 2:30 PM EST.

👉 Click Here to Register for Free - https://www.loaiclass.com/

This is a brand new class of leads/referrals that our industry has ever seen!

- Inbound opportunities that are closing at 20%+

- Clients who need a referral to a real estate agent

- Niche-specific applications that want an expert, not a "rate".

- Yes, APPLICATIONS without even speaking to the person first.

In my opinion, AI referrals are a bigger opportunity than "Online Leads" ever was, and today is an incredible opportunity to get an inside look at a team of mortgage leaders that are already getting results.

Join us today at 2:30 PM EST.

Looking forward to seeing you there!

AI is starting to reshape one of the most expensive industries in the world quietly and very fast.Healthcare.That became...
19/05/2026

AI is starting to reshape one of the most expensive industries in the world quietly and very fast.

Healthcare.

That became a major story this week.

Google, Microsoft, OpenAI partners, and several large hospital networks are accelerating AI deployments across diagnostics, workflow management, patient communication, and administrative operations. Investors are pouring billions into healthcare AI infrastructure because the efficiency upside is enormous.

This is not a futuristic experiment anymore.

It is operational rollout.

Here is why this matters.

Healthcare runs on information:
• records
• communication
• scheduling
• documentation
• analysis
• decision support

And historically, those systems have been fragmented, slow, and extremely manual.

AI changes the speed of the entire environment.

Hospitals and healthcare systems are now using AI to:
• summarize patient information faster
• assist medical documentation
• improve scheduling flow
• help identify patterns in imaging and diagnostics
• support operational decision making

Not replacing professionals.

Amplifying efficiency across systems that process enormous amounts of information daily.

This is why major technology companies suddenly care so much about healthcare AI.

Because healthcare is one of the largest workflow industries on earth.

The opportunity is not just software revenue.

It is becoming deeply integrated into how massive systems operate every day.

The interesting part is how similar this pattern looks to previous technology shifts.

First AI entered:
• search
• marketing
• productivity
• customer support

Now it is expanding into industries built around complexity, coordination, and large scale information flow.

Healthcare fits perfectly into that pattern.

And this is probably only the beginning.

Because once AI proves it can improve:
• speed
• organization
• communication
• operational efficiency

inside one highly complex industry, adoption accelerates elsewhere very quickly.

Most people still think of AI as a chatbot.

Meanwhile, entire industries are starting to rebuild workflows around it behind the scenes

Last Minute Update! AI = Loans Event. 🤖Tomorrow, I'm interviewing a top producer who is funding loans every single month...
19/05/2026

Last Minute Update! AI = Loans Event. 🤖

Tomorrow, I'm interviewing a top producer who is funding loans every single month from AI referrals!

Even better? His partner and marketing director have agreed to share exactly what they're doing.

Alyson Rixner, Timothy Rixner, and Oliver Orlicki are walking through their entire playbook for closing loans from AI.

This is a deep dive into filling your pipeline with high-quality leads using AI that actually refers you.

Tomorrow at 2:30 EST. 👉

👉 Click Here to Register for Free - https://www.loaiclass.com/

Looking forward to seeing you there!

To Your Success!
Chris Johnstone

P.S. — Getting ChatGPT, GROK, Claude, Gemini, and other AI agents to refer you is literally the highest-quality lead source in mortgage right now.

Tomorrow's call teaches you exactly what to do.

The most valuable AI companies in the world are no longer competing like software startups.They are starting to compete ...
18/05/2026

The most valuable AI companies in the world are no longer competing like software startups.

They are starting to compete like nation scale infrastructure companies.

Here is what actually happened this week.

Anthropic is reportedly raising another massive funding round that could push its valuation toward $900 billion. OpenAI continues expanding enterprise infrastructure partnerships. Google, Meta, Microsoft, Amazon, and Nvidia are all accelerating AI investment simultaneously.

That changes the scale of the conversation completely.

This is no longer:

* startup funding
* app growth
* software competition

This is industrial scale positioning.

The interesting part is where the money is going.

Not just into chatbots.

Into:

* data centers
* chips
* energy
* enterprise integration
* compute infrastructure
* deployment ecosystems

The AI companies pulling ahead right now are building the digital equivalent of highways, ports, and power grids.

Because whoever controls the infrastructure layer eventually shapes the ecosystem built on top of it.

This is why the largest firms in the world suddenly care so much about:

* compute access
* AI distribution
* enterprise adoption
* long term platform dependency

Once businesses build workflows around a specific AI ecosystem:

* switching costs rise
* data compounds
* operational habits form
* integrations deepen over time

That creates enormous leverage.

And this is why the current AI cycle feels different from previous technology booms.

The scale of capital deployment is historic.

The largest companies in the world are behaving as if AI becomes a foundational utility layer for:

* business
* communication
* productivity
* finance
* media
* software itself

Not someday.

Now.

Most people still experience AI through prompts and chat windows.

Meanwhile, the companies building the infrastructure are positioning for a much larger outcome:
becoming the operating layer underneath modern business itself.

Quietly.

At massive scale.

Follow Chris Johnstone for the daily breakdown of what is actually moving in AI, technology, and marketing.

How AI Leads = 💰 An Interview with a Top Producer.AI leads are a brand-new category of opportunity for the mortgage indu...
18/05/2026

How AI Leads = 💰 An Interview with a Top Producer.

AI leads are a brand-new category of opportunity for the mortgage industry.

✅ You can't BUY them. Only EARN them.

✅ They are the only lead source I have ever seen generating APPLICATIONS without the lead speaking to you.

✅ They convert into deals at roughly the same rate as referrals.

This Wednesday (Not Thursday 😁), I am going to be interviewing a top producer that we are working with to help generate their AI leads for them.

👉 Click Here to Register - https://www.loaiclass.com/

They are funding deals every month.

They are experiencing:

- Purchases over $1 Million dollars

- Automatic applications

- Niche-based deals with amazing margins and a very high close ratio

- Loan comparisons from the BIG online sites have become a lead source

We are going to be having an open discussion and Q and A to help you take advantage of this opportunity in your market!

Wednesday, May 20th at 2:30 PM EST

See you there!

The biggest companies in the world are suddenly spending like AI is the next internet buildout.Because to them, it is.Ov...
15/05/2026

The biggest companies in the world are suddenly spending like AI is the next internet buildout.

Because to them, it is.

Over the last few days, Meta, Microsoft, Google, Amazon, and OpenAI partners all signaled even larger infrastructure expansion tied to AI systems, enterprise deployment, and compute capacity. The scale is now measured in hundreds of billions.

That level of spending changes the conversation.

This is no longer a simple software cycle.

It is becoming a foundational technology race.

Here is what matters.

The largest technology shifts in history usually follow the same pattern:

* infrastructure gets built first
* platforms emerge second
* businesses adapt third
* consumer behavior changes last

AI is entering the infrastructure phase at full speed.

Data centers.
Energy demand.
Custom chips.
Enterprise deployment.
Integrated AI ecosystems.

The scale now looks closer to railroads, cloud computing, or the early internet than a normal app trend.

And this is why the current AI momentum feels different from previous tech hype cycles.

The companies investing the most are not behaving like they are chasing a temporary feature.

They are positioning for long term dependency.

Because whichever platforms become deeply integrated into:

* communication
* productivity
* marketing
* operations
* finance
* enterprise workflows

become incredibly difficult to replace later.

This also explains why AI products are improving so quickly right now.

The infrastructure underneath them is scaling aggressively:

* faster chips
* larger training clusters
* better memory systems
* lower latency
* stronger integrations

Each layer accelerates the next.

Meanwhile, the largest companies in the world are rebuilding the backend of the digital economy around AI infrastructure itself.

Quietly.

The businesses paying attention right now are realizing something important:

AI may not become its own industry.

It may become the layer every industry eventually runs on.

Follow Chris Johnstone for the daily breakdown of what is actually moving in AI, technology, and marketing.

🚨 LIVE WEBINAR ALERT 🚨The game has changed and the top producers know it. 🔥The #1 reason most producers are leaving dea...
15/05/2026

🚨 LIVE WEBINAR ALERT 🚨
The game has changed and the top producers know it. 🔥

The #1 reason most producers are leaving deals (and commissions) on the table in 2026 isn't their pitch. It's not their pricing. It's their follow-up. 👀

Studies show 80% of deals require 5+ follow-ups yet most producers stop after 1 or 2. Meanwhile, the top 1% are quietly using AI to follow up faster, smarter, and at scale… closing deals while everyone else is still "circling back next week." 🤖⚡

That's exactly what we're breaking down in this exclusive live training:
🎓 How Top Producers Close More Deals with AI Hosted by Oliver Orlicki and Chris Johnstone (AI & Automation Expert)

Here's what you'll walk away with:
🧠 The simple AI systems top producers use to close more deals (without working more hours)
⚡ Smarter follow-up automations that reactivate "dead" leads and turn forgotten prospects into signed clients
📈 A repeatable framework to scale your pipeline on autopilot
🤖 Live demos of the AI tools changing the game right now
💬 A live Q&A with Chris & the Orlicki Group team so you leave with a plan, not just theory

Stop competing on hustle. Start winning with intelligence. 🧠⚡

Join here: [https://www.loaiclass.com/](https://www.loaiclass.com/)

📅 May 20th | ⏰ 2:30 PM ET | 💻 Live & Online — Seats Are Limited!
Don't get left behind. See you there! 🚀

LIVE: Finding Hot Leads on Social Media Using AI 🤖 Today on LO AI Friday, we are building something I think is going to ...
15/05/2026

LIVE: Finding Hot Leads on Social Media Using AI 🤖

Today on LO AI Friday, we are building something I think is going to completely change how you prospect.

It is called the Daily Lead Scout.

And I am building it LIVE at Noon EST, so you can watch every step and walk away with the full system ready to deploy.

👉 Click Here to Register for Free - www.loaifriday.com

Here is what the Daily Lead Scout does.

Every morning at 9 AM, it searches Reddit, Facebook, Quora, BiggerPockets, and 6 other communities for real people who are actively looking for a lender, asking about financing, or researching their home purchase.

Then it drafts personalized responses in YOUR voice and logs everything to a Google Sheet with direct conversation links.

You show up. Review the drafts. Post the valuable ones. Turn conversations into calls.

Here is everything you are walking away with today:

The complete system prompt is ready to deploy

Watch as I build it from scratch and give you all the documents you need to implement it on your own.

The daily ex*****on workflow is fully documented

Today, Friday at 12 PM EST

See you at noon!

14/05/2026

What if every morning you woke up to a hot inbox of real conversations from people asking about buying homes, mortgages, refinancing, and finding real estate agents? 👀

Not cold leads. Not expensive ads.

Actual conversations are already happening inside Facebook Groups, Reddit threads, Quora, and online communities.

I’ve been testing a system using AI + Claude Code that automatically finds these conversations and even drafts suggested responses so you can jump in, build authority, and create more opportunities.

This could completely change how loan officers generate business.

Join me Friday morning at Loan Officer Breakfast Club and I’ll break down exactly how it works.

📅 Friday
⏰ 8:30 AM Eastern

Join here - www.loanofficerbreakfastclub.com

AI interfaces are starting to disappear.That is one of the biggest shifts happening in technology right now.For the last...
13/05/2026

AI interfaces are starting to disappear.

That is one of the biggest shifts happening in technology right now.

For the last two years, AI products were designed to feel obvious.

Large chat windows.
Prompt boxes.
Dedicated AI tabs.
Standalone assistants.

The interface itself was the product.

That phase is changing.

Here is what is actually happening.

AI is quietly moving into the background of the platforms people already use every day.

Instead of asking users to “go use AI,” companies are embedding intelligence directly into workflows.

Inside:

search platforms
email systems
editing tools
CRMs
operating systems

The interaction is becoming invisible.

And that changes user behavior completely.

People are no longer stopping to “use AI.”

They are simply working faster inside systems that already understand what they are trying to do.

That is a very different adoption curve.

Because the easier AI becomes to access, the less people think about the technology itself.

The experience starts feeling natural.

suggestions appear before requests are made
workflows adjust automatically
content drafts itself inside the process
recommendations surface in real time

The system starts behaving less like software and more like an adaptive environment.

This is why the next wave of AI growth may not come from new standalone apps.

It may come from platforms quietly integrating intelligence into products people already depend on every day.

The companies positioned best for this s

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