The Social Lights

05/06/2025

We’re beyond proud to celebrate our 32 Under 32 winners and nominees. 🎉 We’re in awe of their creative energy and passion for their communities. 👏

Thanks to Ad2Minnesota for putting on another glorious night, it’s our favorite event of the year! 🫶

19/05/2025

We just hit 100 million organic views in 6 months for one of our clients by leveraging Instagram Trial Reels. Click the link in our bio to learn how you can do it too!

15/05/2025

ICYMI: Here’s what’s new in social this week!

🔒 Instagram launches locked Reels

📩 Snapchat adds smart bidding

⏳ Trump hints at another TikTok deadline extension

📊 Meta drops new ad guidance

🧠 Google Search gets more chatbot-like

📱 Yuka app stirs drama in the food world

🥚 PB&J on hard-boiled eggs is the latest TikTok trend

07/05/2025

Six(!!) of our own just landed on the 32 Under 32 shortlist, and we couldn’t be prouder! 🌟 Catch us cheering them on from every corner of the internet. 👏🤩

06/05/2025

Fruit Roll-Ups brought creativity and craftsmanship to the Met Gala conversation. See how a nostalgic brand turned heads on social:

Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force.

25/04/2025

Earth Day isn’t just a moment, it’s an opportunity. Here’s how Patagonia, Ben & Jerry’s, and other top B Corps turned values into action on social. 🌎

Certified B Corporations are companies that meet the highest standards of social and environmental impact, accountability, and transparency..

17/04/2025

We’ve got not one, but two Shorty finalist spots this year, and you can help us turn them into wins. 👀 Public voting is now live!

Totino’s: https://shortyawards.com/17th/totinos-fever-dream-influencer-roster
Fruit Roll-Ups: https://shortyawards.com/17th/is-it-real-or-is-it-fruit-roll-ups

15/04/2025

Ads have entered the Threads feed. You can’t buy them directly yet, but here’s what to know now.

Promising decentralization, transparency, and creative freedom, Bluesky is attracting early adopters and influencers who are eager to explore alternatives to the legacy platforms of today. We know what you’re thinking: “Should my brand be on Bluesky?”

08/04/2025

Find out how to win Prime Day with influencer partnerships this summer.

Amazon Prime Day (happening July 15–16 this year) isn’t just about flash deals—it’s a full-blown digital commerce holiday.

03/04/2025

TikTok is scheduled to be sold on April 5th. Here’s what we love the most about TikTok, and what we hope gets a glow-up under new ownership.

With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet.