21/10/2024
Continuing to make right on these archived logo concepts. What you're seeing is an early sketch, done even before I fired up any design software. This one was sent out back in June 2019, #4.4 of 9. It’s rough, no doubt, but it set the stage for the final design in the next image.
I often talk with clients about the value of “letting things simmer.” This was one of those moments when I stepped back and saw the three elements in this mark: the letter M, the pill, and the stethoscope. Taking a break and returning with fresh eyes can completely shift your perspective on a design. Logos, after all, are one of the most critical investments a company can make.
RIP little logo sketch... you may not have made the cut, but you paved the way for something bigger. You are not forgotten and your sacrifice wasn’t in vain.
