26/09/2025
Des Moines, Iowa — [September 26, 2025] — Eden, beloved Des Moines apothecary and boutique spa is entering an exciting new chapter. Eva Anderson, an entrepreneur and design enthusiast with a global background in fashion, retail, and a passion for the arts, has officially purchased Eden from Hannah Krause.
Founded by Jen Hansen and later expanded under Hannah Krause’s leadership, Eden has become a cornerstone of Des Moines’ retail and skincare scene celebrated for its luxurious spa services, premium products, and curated selection of unique brands. Krause, who expanded Eden’s presence and grew its loyal customer base, expressed excitement about passing the torch to Anderson.
“Eden has always been about creating a space where people feel inspired, cared for, and connected,” said Hannah Krause. “I can’t wait to see how Eva brings her creativity and vision to Eden’s next chapter.”
For Anderson, acquiring Eden is about honoring its legacy while expanding its offerings. “Eden already has an incredible reputation as an apothecary and spa,” said Anderson. “My vision is to build on that foundation by introducing more lifestyle pieces, those special finds that bring beauty and joy into everyday life.”
Eden will continue offering its signature spa services and carefully curated apothecary selection while gradually introducing new lifestyle products designed to inspire beauty, comfort, and creativity.
“Eden has always been a gem in the Des Moines community,” Anderson said. “I’m honored to carry on the vision of Jen and Hannah while adding my own creative touch to make Eden a destination for inspired living.”
📸: .es