Octagon

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Octagon

We are Octagon. A global agency in sports, entertainment, and culture. We strike deals. Set the pace. We’re playmakers.

A group of creative thinkers and energetic doers inspiring and helping brands and talent to step up and stand out. Octagon is the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. With our fingers firmly on the pulse, we set out a clear vision for the future. Our passionate team of 800+ around

the world are relentlessly committed to helping you force fate and push forward. We work with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manage more than 10,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient, and measurable marketing programs.

21/05/2026

Octagon is honored to repeat as “Agency of the Year: Brand Consulting” at the 2026 Sports Business Awards.

The recognition marks Octagon’s second consecutive win and fifth honor in Brand Marketing and Consulting, as well as the ninth overall Sports Business Awards win for the agency.

Thank you to our incredible clients and partners for your trust and collaboration, and to our teams around the world whose creativity, dedication, and hard work make moments like this possible. Thank you as well to SBJ for the tremendous accolade.

11/03/2026

HISTORY. MADE. What a night for Bam!💥

✔️ Career-high 83 points
✔️ Highest scoring game in Miami Heat history
✔️ Second highest scoring game in NBA history
✔️43 points in the first half

10/02/2026

Big weekend, big moments. 🏈

Cheers to an unforgettable Super Bowl weekend in The Bay, made possible by our incredible brand and talent partners that help shape the game. 🤝

24/11/2025

Proud to share that Octagon has been named one of Sports Business Journal's “Best Places to Work in Sports” for the third year in a row - earning the gold medal for 2025.

This streak is all about our people. The culture we’ve built, the pride we take in our work, and the way our teams show up for one another every day continue to set us apart.

Thank you to SBJ and to every employee who makes Octagon a workplace worth celebrating.

10/06/2025

At Octagon, we believe in creating space where everyone – regardless of sexual orientation, gender identity, or expression – feels safe, supported, and valued.

This month, and every month, we stand with the LGBTQ+ community in the pursuit of justice and equality. +

05/02/2025

Thrilled to announce the elevation of Alyssa Romano to Chief Marketing Officer for Octagon’s Talent + Properties division.

Read more here: https://www.sportico.com/personalities/agents/2025/octagon-alyssa-romano-cmo-talent-properties-division-1234826723/

30/12/2024

In 2024, Octagon once again put it for some of the biggest and best brands around the world.

We are proud to have worked alongside our incredible clients throughout the year, to secure groundbreaking new partnerships, create award-winning campaigns, build best-in-class events, and host unmatched hospitality and experiential programs on the world’s biggest stages.

➡️Swipe through to see some of our highlights from the year.

17/12/2024

From traveling across the globe for events, to games, to brand shoots, our agents are always on the go supporting our clients. 🌎

Check out where some of our agents have been recently. ✈️

10/12/2024

Octagon is proud to have supported our long-running client The Home Depot as they secured their groundbreaking new partnership with the FIFA World Cup! ⚽

We are excited to continue to work alongside and amplify The Home Depot's position as the Official Home Improvement Retail Supporter in North America of the FIFA World Cup 2026™.

Read more about the exciting new partnership ➡️

The Home Depot to welcome the tournament to its backyard as an official tournament supporter Retailer will offer stadium and FIFA Fan Festival™ activations, supplier collaborations, and hospitality, while engaging associates with volunteer opportunities

22/10/2024

Congrats to Octagon SVP Nuvia Guzman on being selected as a nominee for WISE Chicago's "Women of Inspiration" award. 🙌

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Telephone

(203) 354-7400

Website

http://www.octagon.com/

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