President and founder of Zhivago Partners, a digital marketing management company. Zhivago Partners is run by Kristin Zhivago, who literally wrote the book on the customer's buying process (Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy). Our team manages all aspects of digital marketing, including content, SEO, sites, campaigns, and social. Prior to founding Zhivago Partners, Kristin was president of Cloud Potential and Cloud Wise Academy, which she co-founded in 2014. Prior to Cloud Potential, Zhivago spent decades as a "revenue coach," mostly in the tech industry in Silicon Valley, helping CEOs and entrepreneurs grow their companies. Author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" - 5-star book on Amazon, chosen by Forbes as one of the top 6 marketing and sales books in 2015. Zhivago speaks worldwide on the subject of making it easier for today's buyers to buy, how to sell to today's mobile buyers, and writing for SEO.