Trone Research + Consulting

01/08/2022

TRC’s own Kimberly Ness is presenting at AVMA today with Dr. Kai Shiu on the topic of canine cancer patient referrals and how collaboration with specialists can be beneficial for general practitioner veterinarians. If you’re attending AVMA this week, we’d love to meet with you.

28/01/2021

Compromising customer information can damage your brand’s reputation and result in lost sales. Data Privacy Day should serve as a reminder to review your data collection and management practices.

26/01/2021

Seeking investment in product innovation? Our proprietary market potential assessment tool, Propelligence, is here to help determine viability and justify R&D. bit.ly/TRCPropelligenceBlog

18/01/2021

Pet product manufacturers: Gaining veterinary endorsements can be a huge win. See if our data can help you encourage recommendations. bit.ly/TRCVetRecos

14/01/2021

66% of millennials don’t feel like they’re on track with their retirement savings. Financial institutions have an opportunity right now to educate this generation about investing.

13/01/2021

As remote work continues this year, home Internet Service Providers will benefit from measuring satisfaction and cultivating loyalty among existing customers.

1 in 4 Americans will be working remotely in 2021, Upwork survey reveals.

12/01/2021

How do people feel about your brand? Why do they choose your product or that of a competitor? Qualitative studies can help you better understand perceptions and motivations. troneresearch.com/services

11/01/2021

Before developing a new marketing campaign, our client wanted to establish benchmark KPIs for tracking awareness, attitudes and usage. Find out how we pointed their communications in the right direction. bit.ly/TRCBenchmarkingCS

28/12/2020

Did you know only 8% of people accomplish their New Year’s resolutions? This year, our team suggests doing some research and planning to set an attainable goal.

22/12/2020

How can financial institutions practice customer advocacy and still manage risk? Just one of the questions banks will be trying to answer in 2021.

In 2021, banking executives will misinterpret shifts in consumer behaviors and mistakenly pivot to digital-only.

14/12/2020

Rather than guessing at which messages would be most motivating to their customers, our client chose to test language and tone. Very smart. Check out the case study: bit.ly/TRCMessagingCaseStudy

10/12/2020

Today, we thank veterinary professionals and the animal health brands that drive innovation in veterinary equipment, services and medicine.