Dominate Web Media

07/01/2021

It can be confusing to find the FB pixel or create a new one on the new ads manager. If you don't already know where it is don't waste time trying to locate it instead watch this quick video. Aaron our DWM Certified Partner has done all the leg work and put together this video to guide you through

30/12/2020

Keith breaks down the key differences between YouTube ads and Facebook ads. You will learn:

- Why using the same offer on both platforms could be costing you THOUSANDS in ad spend...

- 3 CRITICAL elements that do not change no matter what social media platform you are using.

- The Youtube Fallacy...Youtube is more intent-based right? WRONG

Make sure to watch until the end of the video to find out how we DOUBLED a client's average order value with one simple tactic.

29/05/2020

The big secret in advertising is that when you nail one good ad, it makes every other Ad and every part of your funnel look & perform like a superstar. It's similar to how Michael Jordan, Tom Brady, and all these great iconic athletes turn other average players into household names. Lebron James, for example, had great roleplayers around him and won championships, but last year he didn't have any roleplayers around him, and they didn't win a championship... It makes a big difference.

However, sometimes you have multiple superstars besides you like Lebron James had this year (until the season got canceled), and they were the best team in the league, right?

The same thing goes across the board. In Hollywood, they go after the lead actors then they get the supporting actors. With music, you typically will build around that superstar in a lot of the cases. Not all of the time, but its usually the case :)

24/05/2020

Making the content shareable and valuable is the most important part of an AD.
Ask yourself next time you create an
Ad is this something that I would share
or find helpful?

22/05/2020

This quote is so true. When you connect with somebody on a deep emotional level, it doesn't matter if they don't buy because you're playing a long term game.

The next time that they see your Ad, something may be different in their life. Now they might have a new puppy, and you happen to be selling dog collars? It might not be the first time that they saw your Ad, but it might be the first time that they consciously noticed it. However this time they click on it and they buy :)

They aren't sure why but they just had that gut feeling... The truth is that you probably made a positive impression on them in the past.

There's so much to marketing that it's hard to understand. It's like walking into the room full of people, and your body instantly pulls away... because somethings off. This is known as our six senses, and everyone has it.

So remember you can connect on the other side of the screen through the camera & copy.

20/05/2020

Remember the number 70.
It's 70 times more likely to come true when you say something negative out loud.So let's keep it positive or keep it neutral

19/05/2020

If you are creating ads as we teach, and you make them shareable, then it costs less. Not including the goodwill and trust that you are also building along the way!

18/05/2020

16/05/2020

Don't underestimate the impact of what happens when you get a visitor to your landing page who's has seen you tell the story after watching a five or six-minute video. The difference is unbelievable.

14/05/2020

We all mess up, but its what we do after that makes all the difference. Like if you agree!

09/04/2020

In this video we're discussing a Performance Branding™ campaign and show how we are paying 1/10th of one cent per video view on Instagram and on Facebook (almost free)...

At scale we recommend having 3 core campaigns:
1. Performance Branding (Mostly Cold audiences but also Warm)
2. Conversion Campaign (At least ONE Good Everlasting Ad targeting Cold and Warm audiences)
3. Smart Retargeting (Sales-focused ads targeting Warm audiences)

With Performance Branding ads we use one of these Campaign Objectives: Video Views, Engagement, Brand Awareness or Reach...

However, we don't run Performance Branding™ campaigns until AFTER we launch a successful Everlasting Ad™ using the CONVERSION Campaign Objective...

(The Everlasting Ad™ will also build brand awareness as a positive side benefit, but the purpose of this ad is to generate a positive ROI as quickly as possible, so we can later peel off a small percentage of our budget and invest that into Performance Branding ads like I show in this video)

BTW- this ad right here IS a Performance Branding campaign... 😉

But if you'd like to see the diagram of all 3 campaigns as well as the 4 pillars of the mighty Everlasting Ad, feel free to check it out at...

>> www.EverlastingAd.com