Rebel Girl Marketing

22/05/2026

Have a great weekend, everyone!

19/05/2026

You cannot market what you cannot clearly explain.

And no amount of social media posts, networking, SEO, or advertising will fix confusing messaging.

The smartest people in the room are often the hardest to help. Not because they aren’t capable. Because they’ve been carrying the weight of figuring everything out themselves for too long.

One of my favorite parts of strategy work is helping business owners uncover the REAL value behind what they do… without sounding confusing, scripted, salesy, or full of hype.

Tim, founder and coach, explained the process better than I ever could. Thank you for your kind words! I cannot wait to see how Insights4Choice grows and how many amazing people you get to help along the way!

14/05/2026

WTF MOMENT

I was talking with a CFO about hiring a new VP of Operations, and the entire conversation revolved around skills, experience, and ex*****on.

Then he said something that stopped me in my tracks. Something I hear WAY more often than people realize.

And honestly? It explains a lot about why organizations struggle with culture, retention, and leadership alignment.

This week’s Pitch2Purchase Podcast episode dives into why we need to stop blaming HR for 'people problems' and the people side of “Every Role Touches Revenue.”

You can find this episode here:
YouTube: https://youtu.be/4mSyWlqdcuM?si=UjqJFDnSoD0EOE5E
Spotify: https://open.spotify.com/episode/4eMWkDKpne7GowcKf3qcRR?si=ZneNvBp-T2a0raZMNQMp8w
Pandora: https://www.pandora.com/podcast/pitch-2-purchase/the-human-impact-of-your-business/PE:1323820096?part=ug-desktop&corr=143386214014159039
Apple Podcast: https://podcasts.apple.com/us/podcast/the-human-impact-of-your-business/id1671907714?i=1000767552695

08/05/2026

People Problems??

05/05/2026

MY BAD!!!

I changed something inside my Zoom meeting for the Wednesday workshops and it deleted those who registered for tomorrow's workshop.

If you registered and got a cancellation... that was my bad! Gotta love technology - user error!!

Feel free to re-register for tomorrow's Power Pitch Workshop.

Thanks for your patience!!

Register here: https://us02web.zoom.us/meeting/register/o8C5FV_uRVq5Dh1hhc99Xw

Your pitch isn’t supposed to sell anything, so let’s stop treating it like a sales script. Your pitch is your first impression. And in a world full of noise, vague intros and rambling explanations won’t cut it. This session shows you how to ditch the boring elevator speech and build a power pi...

01/05/2026

Build a pitch that starts great conversations!! Join me on May 6th at 9:00am CT!

Register here: https://us02web.zoom.us/meeting/register/o8C5FV_uRVq5Dh1hhc99Xw



Lisa Barden Raebel

Your pitch isn’t supposed to sell anything, so let’s stop treating it like a sales script. Your pitch is your first impression. And in a world full of noise, vague intros and rambling explanations won’t cut it. This session shows you how to ditch the boring elevator speech and build a power pi...

30/04/2026

CLARITY STARTS WITH LEADERSHIP.

If your team is misaligned, it’s not a team problem… It’s a leadership clarity problem.

On this episode of the Pitch2Purchase Podcast, I sat down with Rick Piraino of Living As A Leader to talk about what happens when leaders actually understand that every role touches revenue.

Spoiler alert: everything gets better.

- Productivity goes up
- Communication gets clearer
- Collaboration stops feeling forced
- Teams start pulling in the same direction

…and yes, revenue follows.

Not because of a new tactic.
Because of better leadership.

If you’re tired of wondering why growth feels harder than it should… this one’s worth your time.

You can find this episode here:
YouTube: https://youtu.be/exBiDWT-B5s?si=-Snm-5jOjiOAsZSo
Spotify: https://open.spotify.com/episode/751xJmW0Sll5A0uAR1Hod3?si=8bd23ebfbfed40c8
Pandora: https://www.pandora.com/podcast/pitch-2-purchase/who-you-are-is-how-you-lead-the-leadership-mindset-that-directly-affects-your-revenue/PE:1323505555?part=ug-desktop&corr=143386214014159039
Apple Podcast: https://podcasts.apple.com/ca/podcast/who-you-are-is-how-you-lead-the-leadership-mindset/id1671907714?i=1000764003232

Podcast Episode · Pitch 2 Purchase · April 28 · 43m

27/04/2026

LAST CALL!

Confused buyers don’t buy.
Confused teams don’t close.

And yet… most companies are out here speaking three different languages:
• Marketing sounds like a brochure
• Sales sounds like a pitch
• Operations sounds like “that’s not my job.”

This is where revenue quietly leaks.

Tomorrow at Corporate Casual, I’m digging into what most companies avoid:
1. How the words your team uses, internally and externally, either build trust or break it
2. Why “sounding smart” is killing your sales
3. How clear, client-focused communication turns conversations into contracts

Because here’s the truth: Clarity isn’t a “nice to have.” It’s the fastest path to revenue.

If your team isn’t aligned in how you talk about what you do… your prospects feel it. Every time.

Join me tomorrow, and let’s fix that.

https://corporatecasual.org/event/stop-speaking-expert-start-speaking-client-why-clear-communication-leads-to-more-profit/

24/04/2026

HAPPY FRIDAY!

One of my absolute favorite things to do as a strategist/consultant/trainer is being a guest on a podcast! No interview has ever been the same, no host has ever asked me the same question, and no answer I have given has been rehearsed. It is pure authenticity!

Tim Salmans is not only a past client but also a long-lost soul-brother of mine. We have a ton in common, and conversations with him are easy and so much fun!

If you’ve got a drive, a chore list, or need something smarter than background noise this weekend… this one’s worth a listen.

Apple Podcast: https://podcasts.apple.com/us/podcast/stop-selling-start-solving-marketing-that-builds-trust/id1734292631?i=1000763068058
Spotify: https://open.spotify.com/episode/0wORPgoAmhQvhQittWNPaw



Lisa Barden Raebel

17/04/2026

I had someone come up to me after a speaking event and ask: “How do I know if we are ready to hire a marketing agency?”

Such a good question… and honestly? Most people don’t ask it. They just hire one and hope for the best... and then wonder why it didn’t work. The client blames the marketing agency, and the agency blames the client.

Here’s the part nobody wants to say out loud: the error is on both sides because they didn't start with clarity.

Clarity on who they actually want as clients.

Clarity on what makes them different.

Clarity on what success even looks like.

So the marketing agency ends up guessing. And guessing gets expensive.

I put together something I’ve been using behind the scenes to fix this before the investment is made. It walks you through the 5 things you need to understand so the partnership between client and marketing agency works. I'm not putting it on my website just yet. I am looking for companies that are considering hiring an agency to test drive this workbook before I release it to the public.

If you are interested, DM me MARKETING and your email address, and I’ll send it your way.

Lisa Barden Raebel

15/04/2026

Every Role Influences Revenue. Every. Single. One.

In this episode of the Pitch2Purchase podcast, you will learn how implementing clarity of roles and the ripple effect they have on others in your organization improves retention, productivity, efficiency, effectiveness, and increased profitability.

Take a listen on your favorite podcast channel:

YouTube: https://youtu.be/0SqfkvLOn8s?si=TMh7Q_TCnISHpLHX

Spotify: https://open.spotify.com/show/64wbK0gm0kTWRbtbQIX2eb

Apple Podcast: https://podcasts.apple.com/us/podcast/pitch-2-purchase/id1671907714

iHeart: https://www.iheart.com/podcast/269-pitch-2-purchase-114216234/