Evoluxio

17/03/2023

It has happened to you, though you probably never thought it took you so little to make your mind about whether you liked a website or not.

Immediately after you lay your eyes on a website, you have already made up your mind: you like it or you don't.

It's that fast. And that simple.

We're hardwired in such a way that we subconsciously decide whether we like something or not, right after it pops in front of us.

Kinda like love at first sight, but without all the complications that life throws at you after the fact.

With websites, people are usually looking for a quick fix to their problems, so this knee jerk reaction comes in handy, right?

I mean, if you badly need a plumber because your kitchen sink is leaking like it's going to flood your house, you probably won't take 30 minutes navigating a website just to find out it wasn't to your liking.

Nah. You make a decision even before the website loads. Because if it doesn't load fast enough, you're off to the next one, right?

So put yourself in your visitors' shoes.

Does your website measure up to the expectations that your visitors might have about it?

Is it well designed?

Is it fast?

Is it responsive?

Is it easy to navigate?

Is it conversion-focused?

One way to be objective about it is to figure out what is your website conversion rate.

How many leads do you get from your website per every 100 unique visitors.

If you're getting less than 2, you have work to do.

24/12/2022

25/08/2022

Love and faith can move mountains... right?

But love can also become an obstacle, a roadblock on your way to success.

Not to worry, though.

I'm not saying you shouldn't love live or those closest to you.

Quite the opposite.

Love them as much as you can... and then some more.

I'm talking about never falling in love with your business, parts of your business, and your lead generation strategy.

Doing it might lead you to make the wrong decisions.

If, for some reason, you are somehow mesmerized with Facebook Ads or with SEO and the ROI is not there.

You have to sit down, look at the numbers and make a decision based on what the numbers are telling you, not on whatever you may feel about that particular lead generation strategy.

I once had a conversation with someone who had been with an agency for 18 months and still hadn't seen any noticeable results.

Yet, he still stuck with them.

Not sure why, but he told me he saw how hard those guys were working and he trusted they would come around at some point.

The end result?

His SEO was a disaster.

His Cost Per Lead was 5-6 times higher than the industry average.

He was 'in love' with his agency and didn't want to part ways with them.

That, or he just didn't love me enough to make the switch.

17/08/2022

Make sure to have these two elements in your sales funnel.

Especially the second one.

If you do it wrong, you might not see superior results.

16/08/2022

If you had to choose between outbound marketing and inbound marketing to generate leads for your business...

which one would you pick??

I'd love to know which one you pick and the reason for doing so.

Personally, I believe it's a matter of speed.

Outbound marketing lets you be more in control of your campaigns and you see results faster than with inbound marketing.

Inbound marketing has its own advantages, like giving you the ability to nurture your prospects and increase brand awareness, but it takes longer.

A while longer.

Anyways, share your answer in the comments.

16/08/2022

How to generate leads for your business without breaking the bank

1. LinkedIn Ads

LinkedIn Ads is a terrific way to target potential leads. You can target specific companies, job titles, or other demographics.

2. Facebook Ads

Facebook Ads is another effective way to target potential leads. You can target specific interests, demographics, and even behaviors.

3. Google Ads

Google Ads allows you to target potential leads who are already looking for your services. You can target specific keywords and even geographic locations.

4. SEO

SEO is the way to go if you want to generate leads organically. By optimizing your website for keywords and ranking high in the search engine results pages, you can attract potential leads who are already looking for your services.

5. Content Marketing

Content marketing is another alternative to generate leads by providing valuable content to potential customers. You can create blog posts, eBooks, whitepapers, and other types of content that will help potential customers learn more about your business and what you have to offer.

15/08/2022

How to generate leads for your business:

1. Identify your target market. Who are you trying to reach?

2. Identify your ideal customer. What are their needs and wants?

3. Identify where your target market hangs out online and offline.

4. Identify the content that would be most relevant to your target market.

5. Create and share that content regularly.

6. Use social media, email marketing, and other channels to reach your target market.

7. Follow up with leads regularly.

8. Convert leads into customers.

9. Measure your results and continue to refine your strategy.

15/08/2022

Understanding Inbound Marketing is key to getting off on the right foot with your lead generation strategy.

This article from Hubspot is dead on.

Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.

12/08/2022

How much should you pay per lead?

I just ran into the latest from LinchpinSEO about average Pay-Per-Lead cost in different industries and across different marketing channels.

A must read if you want to know how your PPL cost compares to that of your industry.

Projected 2022 Average Cost Per Lead By Industry and Channel by the team at Linchpin SEO. Believe in a better agency experience.

12/08/2022

If you need leads to grow your business...

this is your lucky day!

For only a few days, you can turn your website into a lead generation machine with our Configurator and take 25% off, when you pair it with a lead delivery plan.

We work on a pay-on-results basis so, following a small upfront fee to secure your firts batch of leads, you only pay after you receive your leads.

Let me know in the comments if you're interested.

12/08/2022

How to generate leads for your business

1. Understand your target audience. Who are you trying to reach? What are their needs? What are they looking for?

2. Identify where your target audience hangs out online. What websites do they visit? What social media platforms do they use?

3. Create valuable content that resonates with your target audience. What are they interested in? What are their pain points? What can you offer them that will help them solve their problems?

4. Promote your content on social media and other websites where your target audience hangs out. Share it on your blog, on social media, and in relevant forums and groups.

5. Follow up with your leads. When someone downloads your content or expresses interest in your product or service, follow up with them promptly. Don’t let them slip through the cracks!

11/08/2022

Ever heard about the Pareto Principle??

Would you like to use it to your advantage in your lead generation?

It would simplify your lead generation...

bring some order to all the chaos,

and help you achieve your goals.

Give it a try and let me know how it goes.