Assure Social

18/11/2021

Changes coming to Facebook Ads in Jan 2022.

They won't affect every business or niche, but if they do affect your business, be sure you're ready.

- Use the Pixel (while it's available) to gather data
- Start creating audiences based on page engagement
- Create audiences based on on-site actions (Pixel)
- Don't rely on one platform too much

We've lived through FB removing a LOT of targeting options over the past 10 years. This isn't anything new.

And, more options are likely to follow. So, be put yourself in a p[position where that doesn't matter anymore.

Spencer Buttrum

11/11/2021

Photo dump.
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Seeing a decade of learning & experience come together to produce results like this is stuff motivational YouTube videos are made of. ⁣⁣
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I never imagined it, but it's super rewarding, nonetheless...⁣⁣
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I'm thankful my track record makes it so I don't have to sell clients on vanity metrics and fancy sites that perform like trash.
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That'd be awkward...

19/08/2021

19/08/2021

24/03/2021

Local business owners: double-down on GMB.⁣
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Period.⁣
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17/03/2021

Adding this URL to a few local clients' YouTube channels & video descriptions has helped them rank higher and pick up new keywords.⁣
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The CID URL lets Google cluster "documents" for your business in the Google ecosystem.⁣
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And its easy to do.⁣
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Do you have any experience with the CID URL?⁣
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𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘳𝘰𝘶𝘣𝘭𝘦 𝘧𝘪𝘯𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘊𝘐𝘋, 𝘭𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸. 𝘌𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘧 𝘺𝘰𝘶 𝘰𝘸𝘯 𝘢 𝘚𝘦𝘳𝘷𝘪𝘤𝘦 𝘈𝘳𝘦𝘢 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 (𝘚𝘈𝘉).⁣
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𝘐 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘧𝘪𝘯𝘥 𝘪𝘵 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺.⁣

23/02/2021

Got 99 problems, but traffic ain't one.⁣⁣⁣
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This local business is in a small market.⁣⁣⁣
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Like, crazy small.⁣⁣
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But, it's growing each month...⁣⁣⁣
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It pays to work with someone who understands the whole game.⁣⁣⁣
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P.S.: local businesses who aren't utilizing GMB are missing out.⁣
(aka messing up)⁣⁣⁣
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04/02/2021

𝟯𝟵 𝗥𝗼𝗼𝗳𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 & 𝗖𝗼𝘂𝗻𝘁𝗶𝗻𝗴 💸⁣
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It's 𝘢𝘭𝘮𝘰𝘴𝘵 like printing money.⁣
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Even in the winter.⁣
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You just need a repeatable process that's proven to get results.⁣
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Of course, not all of these will result in a sale. But, lets assume the client closes 20%.⁣
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That's roughly $30k in the pipeline on $522 ad spend!

03/02/2021

𝗗𝗼𝗻'𝘁 𝗵𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗹𝗮𝘆𝗲𝗿 🤷🏻‍♂️⁣
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Nor the game. But...⁣
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Did you know that by putting the headline underneath the creative, you increase your conversion rate by roughly 10%?⁣
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Well, now you do...

02/02/2021

"𝙒𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙡𝙞𝙠𝙚 𝙛𝙧𝙞𝙚𝙨 𝙬𝙞𝙩𝙝 𝙩𝙝𝙖𝙩?" 🍟⁣
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Probably the most successful upsell ever. ⁣
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It's simple, compliments the original item, and costs the company ZERO dollars to ask.⁣
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You can - and should - use upsells in your business, too!⁣
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Think of Disney's FastPass.⁣
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Time is our most valuable asset and the FastPass enhances our experience by letting us skip long wait lines.⁣
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And, it increases Disney's AOV. Just like that order of fries for McDonald's.⁣
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Upsell offers can compliment the original purchase, solve another problem, increase your customers status, make them more efficient, etc.⁣
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Get creative and try a couple of them. When you find something that works, doubledown.⁣
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Upsell. Always.

02/02/2021

𝗪𝗔𝗡𝗧 𝗧𝗢 𝗕𝗘 𝗢𝗡 𝗧𝗢𝗣?⁣ 🥸
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Of Google, naturally...⁣
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These "tips" will help.⁣
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I use them every day to rank my local clients in the "Local Pack," so I wanted to share them on the Gram.⁣
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This isn't a beginners guide, but if you're new to GMB, I'll send you a complete optimization checklist - just send me a message.

27/01/2021

𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 𝗳𝘂𝗻𝗻𝘆 𝘁𝗵𝗶𝗻𝗴!⁣👀⁣
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There's a good lesson in this optical illusion...⁣⁣
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Your messaging (lines) determines how the marketplace views your products & services (orbs).⁣⁣
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Just like our brains do with optical illusions, once a prospects believe something about your offer, it's hard to make them challenge that belief.⁣⁣
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You could have THE solution to their problem but mess it up by framing your messaging wrong.⁣⁣
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It's important to know your customers and understand your audience.⁣⁣
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𝘚𝘪𝘥𝘦 𝘯𝘰𝘵𝘦: 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘢𝘥𝘥 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘣𝘺 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦'𝘴 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘪𝘵𝘴𝘦𝘭𝘧.⁣⁣
(𝘗𝘦𝘳𝘤𝘦𝘪𝘷𝘦𝘥 𝘝𝘢𝘭𝘶𝘦)