05/30/2023
This is a great introductory video for anyone that sells products/services in the age of social media. Social media marketing and advertising is steadily eating away traditional means of contacting potential customers.
MoonsRarebooks attracted me because of my love of literature, culture, history, and art. I watched their account bloom from hundreds of followers, to thousands, now millions. He is the perfect example of focusing on attracting what he wants to obtain without being aggressive and overbearing towards people.
That being said, followers and friends doesn’t mean they are your audience and willing to purchase what you are selling. People follow for a variety of reasons. We live in a visual age, people like SEE and IMAGINE what it would be like to own an item or engage in a service. This why being a creative is such an advantage in today’s age.
Historically, liberal education, especially the arts are not taken as seriously as STEM fields. But all fields should be respected. I have a strong understanding because I do have a business degree, I’ve taken several classes regarding my major in terms of : 4 different statistics classes, 2 accounting , business calculus, 3 economics, metrics and analytics, 6 communication , logistics, finance, 7 marketing studies , 5 advertising, many more courses and certifications. On top of my art background. Ironically, communication is also considered an art form and if you didn’t know, many communication classes are part of the art department in many universities.
I say this because I have a knowledge of each field. This why PMMAbusiness, LLC also has so many clients and positive reviews. Hard skills like math and science teaches you how to SOLVE problems. Soft skills from the arts, like communication helps you PREVENT issues. Let me elaborate. You can have the best product and services, but if your communication, it could be written or visual , comes off OFFENSIVE, no one will buy what you are selling or support what you are doing. Using visual elements to tailor to a customer base is important in any advertisement or marketing campaign. It is extremely important in sales. You ever seen a controversy from a product because of a poorly made commercial? Or even something as simple as an email or memo filled typos , grammatical errors? You think to yourself, why do these people have jobs? Or a message someone sends you and the person comes off super rude , entitled , and like a jerk. They might not do it intentionally, but not having the sophistication from understanding cultural nuances, social norms, and history, the message will come across negatively. What’s worse, it’s people who might have advanced degrees but do not have the proper training on being sociable because they are not humble enough to study outside their own profession.
