31/03/2026
Okay we actually did this.
We handed AI the exact same brief our designer got. No extra context, no cherry-picking the best output, no do-overs. Just the prompt, and whatever came back.
Here's the thing... AI is a tool we genuinely respect and use every day. But branding isn't just about generating something that looks decent. It's about understanding the story behind the business, the industry it's competing in, the people it needs to win over, and building something that carries all of that without saying a word.
That's the part that still takes a human who knows what they're doing.
Swipe through and see both sides. We'll let the work speak.
Drop your thoughts in the comments, we want to know which direction you'd go with.